Blass, Bill(William Ralph Blass), 1922–2002, American fashion designer, b. Fort Wayne, Ind. Active for three decades, he was most noted for high-quality, high-priced, and quintessentially American clothing featuring a look of sporty sophistication and offhand glamour. His polished classic style, which was less severe than that of many contemporaries, attracted a wide audience. Winner of numerous fashion awards, his designs included sportswear, rainwear, accessories, and evening wear. Beginning in the late 1960s, he also designed menswear. After establishing Bill Blass Limited in 1970, he expanded his line to include such diverse products as airline uniforms, luggage, chocolates, bed linens, and perfumes.
See his memoir Bare Blass (2002).