body type

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body type

The typeface and size commonly used for text in paragraph copy. Traditional body type is Times Roman in 10 or 12 points.
References in periodicals archive ?
The body copy: The body copy will contain the specific message about the products, services, or events you are offering.
In the redesign, which includes new type faces for body copy and headlines, we have tried to mirror the forward-looking programs, policies, and action of today's AMERICAN FORESTS without forgetting the rich history of this organization and its century-old magazine.
The Generis[R] Serif typeface from the Linotype collection is used for headlines and Neue Frutiger is used in the body copy.
The only change I would suggest is taking the "Type W" tagline out of the top blue bar and put it at the end of the body copy instead.
On-site factors including the full URL, title tag, headline, body copy word count, images, videos, and characteristics of subheadings in relation to keyphrases were collected.
Test each subject line with the same body copy to see what works best.
A second volume of poetry, Body Copy, will appear in 2013, along with a memoir, Reading Slowly at the End of Time.
We wanted the reader to want to get to the body copy.
This ad is devoted almost entirely to the adjustable feature, with little regard for readability of the body copy.
I'd use not more than two points in type size larger than the font being used for body copy.
The body copy urged the reader to "Hold the glory of Rome in the palm of your hands.
New elements include more stylised photography, modern typefaces for both body copy and headlines, plus clearer signposting throughout the magazine.