book publishing

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book publishing.

The term publishing means, in the broadest sense, making something publicly known. Historically, it came to refer to the issuing of printed materials, such as books, magazines, periodicals, and the like; it now also encompasses issuing such materials in an electronic form. There is, however, great latitude of meaning, because publishing has never emerged, and cannot emerge, as a profession completely separate from printing on the one hand and the retailing of printed matter on the other.

Early History

The practice of making extra copies of manuscripts goes back to ancient times; in Rome there were booksellers—Horace mentions the Sosii, who were apparently brothers—and the copying of books by trained slaves reached considerable proportions. With the introduction of printing into Europe in the middle of the 15th cent. (see typetype,
for printing, was invented in China (c.1040), using woodblocks. Related devices, such as seals and stamps for making impressions in clay, had been used in ancient times in Babylon and elsewhere.
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), book publishing sprang into lively existence. The author, the printer, and the publisher of a work were sometimes all the same person, as in the case of members of the EstienneEstienne,
, or, Latinized, Stephanus
, family of Parisian and Genevan printers of the 16th and 17th cent., distinguished through five generations in scholarship as well as in their craft.
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 family in France in the 16th cent. The differentiation of printer, publisher, and bookseller appeared early, however, as patrons of literature had books printed for distribution and booksellers had their printing done by others to meet the growing demand.

The Emergence of Publishing Houses

The first important publishing house (1583–1791) was that of the Elzevir family in Holland (see Elzevir, LouisElzevir, Louis
, 1540–1617, Dutch printer and bookseller, whose name also appeared as Elsevier or Elzevier. He produced his first book at Leiden in 1583. Under his descendants, the business was continued until 1791.
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). The Elzevirs were businessmen rather than scholars, and the business of bookselling grew as literacy increased. Concurrently, printing, publishing, and bookselling spread learning across the West. Religious controversy bred polemics, and arguments printed in broadsides, pamphlets, and books were handed out zealously and bought eagerly by partisans. An interest in knowing the future also increased the amount of literature issued by bookseller-publishers, and almanacs and the like were issued for the wider public.

With the steadily broadening mass of readers, great publishing houses slowly came into being; many were well established by the late 18th cent. Leipzig had become a printing center in the 15th cent. and retained its eminence, along with Munich; most of the larger German cities had flourishing publishing concerns by the end of the 19th cent. Modern European cities with long traditions of publishing are Vienna, Florence, Milan, Zürich, Paris, London, and Edinburgh. In the United States, Boston, Philadelphia, and especially New York City took the lead.


During the late 19th cent. and throughout the 20th cent., specialization has been an increasingly important factor in book publishing. Music publishing became a completely separate business, as did map publishing. Some publishing houses now specialize in religious books, textbooks, art books, technical books, and children's books. Frequently a house issuing works for the general trade may also have a strong textbook department, juvenile division, or reference department. A house founded for more or less special purposes may broaden its scope, as sometimes happens with the university pressuniversity press,
publishing house associated with a university and nearly always bearing the university's name in its imprint. The university press is normally a specialized publishing house emphasizing scholarly books, monographs, and periodicals that aid in the dissemination
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In the late 19th and 20th cent., specialization also grew within publishing houses. Editorial departments became distinct from production, and both were quite separate from the sales or marketing departments. Publishers also specialized in the means by which their books were distributed. Trade books are fiction and nonfiction books sold to readers primarily through bookstores, whereas textbooks are directed toward school boards and faculty for use by students in the classroom. Many volumes are issued with the book clubbook clubs.
As a phenomenon in American cultural life, book clubs have made an impact in two periods of history. During the 18th and 19th cent. book clubs were formed for the purposes of discussion and debate.
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 market in mind.

Paperback Books

Since books are basically a luxury item, a purchaser can dispense with them in hard times. One partial solution in the United States has been the issuance of paperback books, long a standard form of book publication in Europe. During the 1930s and 40s the paperbound, pocket-size book rose meteorically in popularity in English-speaking countries, and in the 1950s the "quality" paperback appeared, presenting durable yet inexpensive editions of well-known writers. By 1998 mass-market and trade paperbacks represented about 14% of all books sold in the United States.

New Technologies

By the 1970s, the advent of new technologies for the transmission, storage, and distribution of data, once the prerogative of book publishing, had become a problem for the industry; television screens and databases became symbols of the challenges to editors and publishers (see computercomputer,
device capable of performing a series of arithmetic or logical operations. A computer is distinguished from a calculating machine, such as an electronic calculator, by being able to store a computer program (so that it can repeat its operations and make logical
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; information storage and retrievalinformation storage and retrieval,
the systematic process of collecting and cataloging data so that they can be located and displayed on request. Computers and data processing techniques have made possible the high-speed, selective retrieval of large amounts of information for
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). The increasing use of sophisticated copying machines posed new problems to the need of publishers and authors to protect their property by copyrightcopyright,
right granted by statute to the author or originator of certain literary, artistic, and musical productions whereby for a limited period of time he or she controls the use of the product.
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, and in 1976 the U.S. Congress passed a major revision to the federal copyright law that attempted to define to what extent published material could be reproduced without payment of royalties.

In the late 20th cent., computers and such related innovations as the CD-ROM (see compact disccompact disc
(CD), a small plastic disc used for the storage of digital data. As originally developed for audio systems, the sound signal is sampled at a rate of 44,100 times a second, then each sample is measured and digitally encoded on the 4 3-4 in (12 cm) disc as a series of
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) and the InternetInternet, the,
international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises (called gateways
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 allowed publishing to expand, making readily updated texts available on line and on disk and fostering multimediamultimedia,
in personal computing, software and applications that combine text, high-quality sound, two- and three-dimensional graphics, animation, photo images, and full-motion video.
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 presentations and interactive uses (see hypertexthypertext,
technique for organizing computer databases or documents to facilitate the nonsequential retrieval of information. Related pieces of information are connected by preestablished or user-created links that allow a user to follow associative trails across the database.
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). The easy access to and copying of electronically published material raised additional copyright issues, and in 1998 Congress passed legislation that extended copyright protection to on-line material. In addition, the wide availability of computer-driven desktop-publishing technology to small presses and individuals gave impetus to the production of a wide variety of self-published books. By the beginning of the 21st cent. several large U.S. publishers had set up separate electronic ventures and a number of independent on-line print-on-demand (or publish-on-demand) web companies had been created. It is also now possible for an individual to print and bind a book on demand in a retail store that has the appropriate equipment in a few minutes.

Technology also led to the development of the electronic book or "e-book," which combines the storage, search capabilities, and adaptability of a computer with the simulated page format of a traditional book; early versions appeared in the late 1990s. By 2000, thousands of books were being digitized, to be read on line, downloaded, printed out by the reader, or printed on demand by the publisher, thus assuring that their electronic versions need never go out of print. That same year, as reading devices became more compact and sophisticated, several of the largest U.S. publishing houses opened separate on-line publishing ventures while smaller electronic publishing start-ups became more common.

Meanwhile, some books also became available in component parts (chapters, maps, tables, and even paragraphs) that, for a price, could be customized into new entities created by their readers and, like other electronic books, be either downloaded from the Internet or printed on demand by the publisher, bound, and shipped to the customer. Since 2000, e-book readers have been developed that can store hundreds of publications, and they have become extremely popular with segments of the reading public. Software for reading e-books on computers, electronic tablets, and smartphones also has been developed. With e-books and e-book readers widespread, previously unknown writers have found it relatively easy to self-publish on websites that make their books available for download; by 2011, several of the books of such "indie authors" had become electronic best sellers.

Mergers and Acquisitions

Publishing traditionally had been an industry of numerous, small, family-owned firms. After the 1960s, however, publishing houses were regularly purchased by and consolidated with other companies. For example, Rinehart & Company and the John C. Winston Company were purchased by Henry Holt & Company to form Holt, Rinehart & Winston, Inc. In addition, publishing firms were being taken over by conglomerates, e.g., Holt, Rinehart & Winston, Inc., was purchased by the Columbia Broadcasting System; in 1986, Harcourt Brace Jovanovich (now Harcourt, Inc.) bought the educational and publishing division of CBS Inc., which included Holt, Rinehart & Winston; Henry Holt & Company was then sold to the Holtzbrinck group of Germany (Holtzbrink now also owns St. Martin's and Macmillan). Time Warner, the world's largest entertainment and media company, owned Little, Brown & Co., Warner Books, Time Life Books, Book of the Month Club, and many popular magazines, but over a period of years the book imprints were sold off to Bertelsmann and other companies, and the magazines became an independent corporation, Time Inc., in 2014.

Some publishing houses became part of larger corporations in other countries. Rupert MurdochMurdoch, Rupert
(Keith Rupert Murdoch), 1931–, Australian-American publishing magnate. Combining sensationalist journalism (often reflective of his generally hawkish, strongly conservative political views) with aggressive promotion, Murdoch established a worldwide
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's Australia-based News Corporation acquired HarperCollins (formerly Harper & Row), William Morrow, and Avon, plus many other American, Australian, and British publications as well as television and radio stations. Doubleday, along with its houses Delacorte and Dell, was bought by the German firm Bertelsmann and merged with Bantam; when Bertelsmann later (1998) acquired Random House, it became the largest U.S. trade publisher. Robert MaxwellMaxwell, Robert
(Ian Robert Maxwell), 1923–91, British business executive, b. Czechoslovakia as Jan Ludwik Hoch. He grew up in a tight-knit Jewish community. After fleeing the Nazis in 1939, Maxwell fought with the British during World War II.
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 of England bought Macmillan (U.S.), the New York Daily News, and many other publishing enterprises. Maxwell's empire collapsed in the early 1990s, and Macmillan (U.S.) was eventually acquired by Viacom, which already owned Simon & Schuster. Viacom (which also owned Prentice Hall, Scribner, and other companies) later (1998) sold many of these publishing operations to the Pearson Group of England. In 2001 Pearson largely sold the rights to the Macmillan name in the United States to Holtzbrinck, which also owned the British publisher Macmillan. Pearson and Bertelsmann merged their trade publishing houses in 2013 to form Penguin Random House.

Associations and Awards

Among publishers' associations, the most notable in the United States is the Association of American Publishers. Some professional associations present awards for books of unusual merit. The National Book Committee, for example, presents the National Book Awards in five categories: fiction; poetry; arts and letters; history and biography; and science, philosophy, and religion.

Related Entries

For material on magazine and newspaper publishing see journalismjournalism,
the collection and periodic publication or transmission of news through media such as newspaper, periodical, television, and radio. Schools

The importance of journalism in modern society has been testified to by the establishment of schools of
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; newspapernewspaper,
publication issued periodically, usually daily or weekly, to convey information and opinion about current events. Early Newspapers

The earliest recorded effort to inform the public of the news was the Roman Acta diurna,
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; periodicalperiodical,
a publication that is issued regularly. It is distinguished from the newspaper in format in that its pages are smaller and are usually bound, and it is published at weekly, monthly, quarterly, or other intervals, rather than daily.
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; see also bookbook.
The word book has come to have many meanings, e.g., any collection of sheets of paper, wood, or other material sewn or bound together; a division of a written work (books of the Bible, books of Caesar's Gallic War
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; book collectingbook collecting,
or bibliophily, the acquiring of books that are, or are expected to become, rare and that possess permanent interest in addition to their texts. Collecting has traditionally concentrated on first editions in the field of pure literature.
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; children's literaturechildren's literature,
writing whose primary audience is children.

See also children's book illustration. The Beginnings of Children's Literature

The earliest of what came to be regarded as children's literature was first meant for adults.
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See H. S. Bailey, The Art and Science of Book Publishing (1980); J. W. Tebbel, A History of Book Publishing in the United States (4 vol., 1972–80); L. A. Coser et al., Books: The Culture and Commerce of Publishing (1982); A. Pettegree, The Book in the Renaissance (2010); J. B. Thompson, Merchants of Culture: The Publishing Business in the Twenty-First Century (2010); Literary Market Place (issued annually).

The Columbia Electronic Encyclopedia™ Copyright © 2013, Columbia University Press. Licensed from Columbia University Press. All rights reserved.
References in periodicals archive ?
The association's 300 members include all large book publishing houses, producers of trade [consumer] books and textbooks, also scholarly books and multimedia.
Dairy-Free and Delicious (ISBN 157067-124-9) is published by Book Publishing Company.
Primedia said that Media Central will include: Kagan World Media (Carmel, CA), the producer of 43 domestic and international newsletters (Cable TV Investor, Media Mergers & Acquisitions), reports, databooks, and conferences for various segments of the media industry; Simba (Wilton, CT), a producer of 11 newsletters (Book Publishing Report, Electronic Information Report), conferences and reports for the publishing and information industries; American Demographics, a related newsletter and conference; Folio: magazine and its related brand extensions and conferences; Circulation Management and a related conference; Cable World; and,
Munchie Madness (ISBN 1-57067-115-X) is published by the Book Publishing Company.
In 1976, the company began its book publishing operations with the release of "Engineering Economic Analysis."
"Our blueprint was established last year" says Bunn, who is the author of a short story collection entitled Book Club: Books Are Their Life and Their Life Is a Book (A&B Book Publishing Distributions, January 2004).
Authentic Chinese Cuisine (ISBN 1-57067-101-X) is published by the Book Publishing Company.
I HAVE BEEN INVOLVED IN BOOK PUBLISHING for more than twenty years and a subscriber to Black Issues Book Review since it began.
Becoming Vegan (ISBN 1-57067-103-6) is published by the Book Publishing Co.
Today, BAIP is a nonprofit networking organization open to all who have a dedicated interest in book publishing. Its challenge is to secure positions of power, so more black executives have a say on bottom-line editorial matters, book runs, production and publicity budgets.