clicks and mortar

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clicks and mortar

Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a cooperative and integrated manner where they both support and benefit from each other. See bricks and mortar, bricks clicks and flips and e-commerce.
References in periodicals archive ?
Retailing on the Internet, bricks and clicks strategies, including major online retailers such as Amazon.
Nasdaq:DTAS), the leader in bricks and clicks business integration, is pleased to announce the launch of the Digitas-designed Ann Taylor Online Store on the World Wide Web at www.
This promotion is an example of how bricks and clicks can work together to benefit the consumer," stated dSports.