Busch, August A., Jr.

Busch, August A. (Anheuser), Jr. (“Gussie”)

(1899–1989) brewer; born in St. Louis, Mo. He joined the family business, Anheuser-Busch, as a young man; as president (1946–75) he built this small company into the world's largest brewer through massive national advertising. Among his showiest promotional ploys were his introduction of the Budweiser Clydesdale horse team and his acquisition of the St. Louis Cardinals baseball team (1953).
The Cambridge Dictionary of American Biography, by John S. Bowman. Copyright © Cambridge University Press 1995. Reproduced with permission.