Replicating the business-to-business
processes of Dell and Wal-Mart hasn't been a cakewalk, however.
Many of Hartford's Web sites are for business-to-business
activity, particularly for agents who want to see their accounts and conduct business electronically, Honeyman said.
Reed Business is well positioned globally to continue to be a dominant business-to-business
player," stated Casella, "I have enjoyed being a part of this organization and wish it and the many people with whom I've worked continued success.
Adding CCG's particular expertise in business-to-business
advertising to our growing slate of direct response services is a perfect fit for our growth plans as an agency," said Jeff Haggin, CEO and founder of Haggin Marketing.
Almost six in 10 executives (57%) say that an advertisement in a business-to-business
magazine prompted them to purchase or recommend purchase of a product or service.
TPC-App is the only vendor-neutral, software and hardware agnostic, online transaction processing benchmark to measure the SIPS rate and the associated price per SIPS in a business-to-business
Bob Krakoff is an extraordinarily talented and successful media executive who has long been an industry leader in the business-to-business
communications sector," said Mark Gallogly, Senior Managing Director at Blackstone and Head of Blackstone's Private Equity Group.
After evaluating a number of possible solutions including value-added networks, consultants and business-to-business
integration software and tools, we ultimately selected Hubspan, as it best fit our needs for flexible and cost-effective business-to-business
integration," commented David Willen, chief technology officer of Barnes and Noble.
Two-thirds of the respondents are involved in business-to-business
marketing, and just over 40 percent are involved in consumer marketing (the overlap being involved in both).
This is one of the highest profile assignments that we've received recently and is an indicator of the blurring of the lines between pure business-to-business
and business-to-consumer marketing.
Amherst's selection of Hubspan reinforces their customer commitment and reflects the growing realization by many organizations that Hubspan's business-to-business
integration network is the optimal way for companies to integrate with diverse business partners.
COM AND BUSINESS-TO-BUSINESS
WEB SITES; NEW ONLINE FEATURES MAKE IT EASIER FOR CUSTOMERS TO DO BUSINESS WITH HP