Another CB2 will open in San Francisco in March, and the retailer expects to operate 15 CB2s in two to three years.
This week, the iconic founder and chief executive officer of Crate & Barrel brings CB2, its younger, hipper spin-off format, here to the Big Apple.
Seven years after launching its concept of modern furnishings at affordable prices, Crate & Barrel is opening its third CB2 store in SoHo, the trendy Manhattan neighborhood.
Now that the CB2 format is "zooming," Segal is bullish on entering the market of all markets.
The SoHo location fits CB2's niche, which caters to city living.
Having fine-tuned CB2 with a shift toward more big-ticket fare such as bedding and furniture and less of a reliance on small-ticket items that "don't generate enough volume to carry a store today," Segal is now ramping up expansion.
CB2 was created for young shoppers on a budget, but has drawn an unintended audience.
Some chains gained market share via organic expansion and by growing spinoff concepts, such as Ikea, Williams-Sonoma Home and CB2.
CB2, West Elm's symbolic twin, opened its third store in 'he fall with a store in Manhattan's SoHo neighborhood, tacking on market share.
Look for the Crate & Barrel spinoff to move up the list as CB2 plans to operate 15 stores in the next few years.
Marta Calle is doing the same at spinoff chain CB2
. Calle is shepherding the merchandising direction of CB2
, which was created to speak to a younger audience than Crate & Barrel with a modern mix of products at affordable price points.