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McGraw-Hill Dictionary of Scientific & Technical Terms, 6E, Copyright © 2003 by The McGraw-Hill Companies, Inc.


(1) (Cost Per Action) The cost to an advertiser for clicking an ad on a website that results in purchasing a product or registering contact information, the latter called "cost per lead" (CPL). See pay-per-click, click-through rate and RPM.

(2) (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.
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References in periodicals archive ?
But non-CPA professionals working in New York CPA firms (lawyers, computer information specialists, or consultants, for example) know they can never make partner.
As a positive model of such enlightened thinking, he cited Leslie Murphy's leadership of the AICPA's Young CPA Network, which offers resources tailored to this group, including a Web site and a dedicated monthly newsletter.
Further, CPAs who currently provide tax and other personal services already possess many of the required skills to provide PFP services.
"The Young CPA Network will help CPAs 35 years of age or less become more engaged in the profession and help them connect to resources and tools to enrich and support their careers," says Murphy.
2) give CPA students the information they need to better evaluate media reports about police performance; and
Charge your accountant with this principal responsibility, and expect your CPA to take a lead role -- actively offering suggestions to improve managing your practice's finances.
Some experts warn of real changes in the profession and, indeed, in the proper functioning of financial markets if non-CPA owners compromise the CPA's reputation for objectivity and independence.
Holme, CPA, had heard clients complain about administering health and welfare plans, cafeteria plans and payroll.
Finally, another argument against CPA services constituting investment advice concerns estate planning advice that is fully tax-related.
The Missouri City, Texas, Police Department brought the CPA concept to Texas in 1986, eventually extending it to an 11-week course format.
When state regulations are revised, the changes can affect whether a person can still legitimately use the CPA designation.
Where necessary, the CPA values businesses and other assets.