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(1) (Cost Per Action) The cost to an advertiser for clicking an ad on a website that results in purchasing a product or registering contact information, the latter called "cost per lead" (CPL). See pay-per-click, click-through rate and RPM.

(2) (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.
References in periodicals archive ?
Capitalizing on the profession's measurable image improvement in the past year, the AICPA in cooperation with the state CPA societies has launched two new programs designed to re-introduce the CPA profession to the American public.
As a positive model of such enlightened thinking, he cited Leslie Murphy's leadership of the AICPA's Young CPA Network, which offers resources tailored to this group, including a Web site and a dedicated monthly newsletter.
The Young CPA Network will help CPAs 35 years of age or less become more engaged in the profession and help them connect to resources and tools to enrich and support their careers," says Murphy.
Finally, another argument against CPA services constituting investment advice concerns estate planning advice that is fully tax-related.
Despite the prevalence of CPA programs, little is known about the ways in which they affect a citizen's beliefs and perceptions.
Others observe that the CPA doesn't have a monopoly on integrity and independence of thought; it may be self-serving for the CPA to assert that financial services and IT giants can't instill and preserve these values.
Similarly, the neutral CPA should produce scenarios and ranges rather than a single number.
Often, the firm's growth or reduction in client services drives the decision, usually making it unfair to both the client and the CPA to allow a poor fit to continue.
The Missouri City, Texas, Police Department brought the CPA concept to Texas in 1986, eventually extending it to an 11-week course format.
For example, in Colorado, if an individual has not renewed or had a license in the past six years as of May 1996, he or she must meet the requirements to become certified all over again, including retaking the CPA exam.
Jennifer Scherrman, CPA (Dillwood Burkel & Millar, LLP)