CRM


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CRM

CRM

(business)

CRM

(networking)

CRM

(Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

Sales force automation (SFA), which became available in the late 1980s, was the first component of CRM. SFA, call center and automated field service operations were on parallel tracks in the 1990s and began to merge with marketing in the late 1990s to become CRM. Like ERP, CRM is a very comprehensive system, and numerous packages provide myriad options.

According to Glen Petersen, author of "ROI: Building the CRM Business Case," the most successful CRM systems are found in organizations that realign their business model for profitability, not just redesign their information systems. See XRM, sales force automation and supply chain management.


The Business Case for CRM
Glen Petersen's "ROI: Building the CRM Business Case" (Xlibris, 2003, www.xlibris.com) is a guide for CEOs who want to benefit from CRM. Its numerous examples and case studies give managers sharp insight into what creates success and what causes failures.
References in periodicals archive ?
Get Access to PDF Sample of Global Financial Services CRM Software Market Size, Status and Forecast 2019-2025 @: https://www.htfmarketreport.com/sample-report/2111171-global-financial-services-crm-software-market
"Social CRM is a business strategy supported by a technology platform, business rules, workflow, processes, and social interactions, designed to engage in a collaborative conversation to provide a mutually beneficial value in a transparent environment."
CrM is a firm's contribution to a cause "linked to consumers' engaging in revenue-producing transactions with the firm (Varadarajan and Menon 1988, 60)." It serves a tactical and strategic function for an FR organization, is distinct from corporate philanthropy, and requires a consumer's purchase of a specific product or service to initiate a donation to a partnering NP organization.
As with previous versions, Dynamics CRM Integration for Gmail works in conjunction with Akvelon's Global Search and Global Preview application for Dynamics.
CRM makes it easy to view and execute pre-defined communication triggers.
CRM for Outlook Apps is another app that enables CRM Online users to view information and track emails wherever Outlook is used.
Appoint a CRM advocate--Nominating one, fairly senior, individual tasked to ensure the CRM system is adopted and continually updated is key to creating a valuable, up to date information resource.
Mistake #1: Buying without practically determining if you want a generic or industry specific CRM.
Ntractive is the Mac Customer Relationship Management (Mac CRM) company that develops Elements CRM.
BCC Dropbox enables users to send emails from their favorite email client and have them associated to the right customer record inside Zoho CRM. Users need to enter an email address in the BCC field of the emails sent to their customers.
CRM software can do far more than manage leads and follow-ups, says Brian Shenson, vice president of adviser technology solutions at Schwab Advisor Services.
Lots of researches have been done until now by various researchers to find critical success factors in implementing CRM and making its success model [5,6].