Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Cloud CRM is becoming more popular in Saudi Arabia CRM software market.
The role of Director of Dealer Sales and Channel Development will see Eric heading up the roll out of RedHorses' 2014 drive which includes programs to support current Value Added Resellers (VARs) and creating new VARs for all three editions of the RedHorse CRM software.
CRM software is only successful when it meets a company's goals in managing relationships with its customers.
The company states that the French version will encourage companies that are based in France to purchase the CRM software.
The economic slowdown, coupled with the current military action led by the United States, will immediately intensify the weeding out of the weak CRM software companies," said Tom Topolinski, vice president for Gartner Dataquest's Application Software Industry Research group.
Infusion Software, a fast-growth business software provider, delivers on-demand active CRM software that empowers small businesses to dramatically increase, streamline and improve their sales and marketing efforts with one affordable, end-to-end solution.
This press release includes "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of Pivotal to address the needs of its financial services customers specifically The 401(k) Company, and the ability of The 401(k) Company to streamline operations, accelerate growth and improve client relationships with Pivotal CRM software.
com) works with clients to choose, install and customize CRM software so that companies can effectively manage their many contact points with their customers.
IDC expects the manufacturing, communications and media, and healthcare industries to show the strongest growth in CRM software over the next five years, with compound annual growth rates (CAGRs) of 8.
Teradata continues into its tenth year as a significant CRM provider for large companies - while many other CRM software tools and vendors have vanished," said CRM industry analyst Sheryl Kingstone, Yankee Group.
Additionally, CDC Software was recognized in the "Global 100," and ranked #18 among the top global enterprise software companies by Manufacturing Business Technology; listed as one of the "Companies to Watch," by Supply & Demand Chain Executive; ranked as one of the "Top 15" CRM software packages by ISM Inc.