CTR


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CTR

CTR

On drawings, abbr. for center.

click-through rate

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed without accounting for its effectiveness.

The click-through rate is also used for other than advertisements. For example, it can measure how many times people click a link to go to another part of the website. See pay-per-click, banner ad, conversion rate and CPM.
References in periodicals archive ?
Other agencies, including DOE and State Department, participated in some of the CTR programs, particularly when their experts were needed to design a project, but DOD served as the executive agent for the funding, with contracts let through the DOD contracting process.
Mountain Club on Loon Conference Ctr./Resort/Banquet
The new CTR is a revitalized version of the 1999 classic, developed by Naughty Dog for the PlayStation.
Cardiff's CTR is home to leading academics including researchers, trial managers, data managers and statisticians and has the largest group of clinical trials staff in Wales.
We found a significant increase in RES/CTR group when compared to CTR on the 16th (48 h after the 8th injection, p < 0,01) and 40th (48 h after the 20th injection, p < 0,01) days, and RES/PAS group showed increase in 16th, 24th, and 40th days (p < 0,01) (Figure 3(a)).
The Nunn-Lugar CTR program now operates in over 40 countries worldwide.
The gas and electric company will take delivery of all CTR 8611 microwave routers before the end of calendar year 2015.
Aviat's CTR 8540 enables efficient, high performance and reliable microwave networks and provides Globe with an upgrade path to deliver new services including multimedia rich content and broadband data access to the edge of the network.
"It is a top priority of Parsons to support the CTR Program's mission to make the world safer by reducing the threat of weapons of mass destruction."
We conduct a study in a cohort of mixed population in Bankura, a district in western part of West Bengal where different racial groups including some tribal races habitats and we measure TD, CTR, HD of them and we intends to find out the relation of these with different parameters of body habitus that help us to build up different correlation coefficients which help us to compare the results with the standard reference values.
The company revealed that auto and telecommunications were the worst hit with abnormal impressions at 32.12 percent and CTR at 23.5 percent, while food and drink and the fast moving consumer products industry saw the lowest rate at 8.52 percent and 11.88 percent respectively.
Out of 40 patients, 20 were assigned to LSI group and 20 to CTR group.