California is the last state in the country to implement the Caller ID
The new CT-25R Caller ID
Feature Telephone with name and number capability has a three-line OTV and storage for up to 25 name and number calls.
Timothy Sullivan, an aide to CPUC Commissioner Henry Duque, said no new start date for Caller ID
has been set for Pacific Bell.
The company, which sells through retail outlets such as Sears and is an OEM supplier to electronics accessories firm Gemini Industries, expects its retail business to grow significantly now that Caller ID
is available over long distance as well as local lines, said Joe Cline, vice president of sales and marketing for Colonial Data Technologies, CDT.
service lets specially equipped phones display the number from which an incoming call was dialed.
Said Bob Diamond, chairman of CIDCO, a leading manufacturer of Caller ID
products, "The publicity surrounding the implementation of the ruling will drive new users into the stores.
Mark Pitchford, executive director of marketing and management for Pacific Bell's consumer markets, said a number of customers who indicated they want their phone number blocked are the same people who expressed interest in subscribing to Caller ID
service once it is available.
With service scheduled for availability nationwide by January '96 and with the increasing awareness of the benefits of the service, there's an obvious range of opportunities for Caller ID