"At the landscape scale overgrazing by sheep is not currently a primary driver of habitat change in the Cambrian
Mountains," said Dr Joyce.
He said, "Visit Wales spend all their time promoting the Brecon Beacons and Snowdonia so even people living in Swansea and Cardiff don't know where the Cambrian Mountains are.
"It is one of the oldest ranges on the face of the Earth and the Cambrian period is one of the earliest periods recorded in geology.
Professor David Bateman, chairman of The Cambrian Mountains Society (CMS), said the Cambrian Mountains have lost out on opportunities generated by the tourist pound as a result.
But determined to put in a good performance in his home event he will tackle the Cambrian in a hired Impreza in the hope of finishing his season on a high.
However, I have got a competitive car for the Cambrian, and it would be great to finish the season with a good result on my home event."
This is the NorthWales Car Club member's 24th entry on the Cambrian in the same car - a 1275cc British Leyland Mini.
The group's chairman Richard Tyler said: "The Cambrian Mountains have been something of a black hole that people tend to drive through to get to other areas of Wales.
The Countryside Council for Wales (CCW), which is responsible for designating AONBs, said it had been in talks with the Cambrian Mountains Society for some time on the matter.
'I am really pleased that this group has taken the initiative to develop a comprehensive website which will become a one-stop shop for visitors and local people alike to search for a wealth of information on local activities, accommodation, attractions and events in the Cambrian Mountains.'
Melanie Dawson of The Drawing Room restaurant-with-rooms in Builth Wells, at the foot of the mountain range, said most of her guests had not even heard of the Cambrian Mountains.
Mrs Dawson said, 'The Cambrian Mountains have never really been talked about much.