Chéret, Jules

Chéret, Jules

(zhül shārā`), 1836–1932, French painter and draftsman, originator of the modern posterposter,
placard designed to be posted in some public place for purposes of commercial announcement or propaganda. Advertising makes wide use of posters, as do charitable and political organizations. In ancient civilizations a simple form of written public announcement was used.
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. His colorful, sophisticated designs for the theater and opera influenced Toulouse-Lautrec. Chéret introduced color lithography into France in 1866.
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