Q: Every checkout lane
in every supermarket has a cash drawer.
With more than 500,000 checkout lanes
in operation across the U.S., if even half these lanes lost $50 per week, it would amount to a staggering $12.5 million in losses each and every week.
Another change with a similar point value was removing high-sugar drinks from the checkout lanes
, but that's harder to do because of vendor contracts.
Morrisons supermarket is opening special checkout lanes
on Mother's Day to help ease shopping stress.
That is how much money is lost to bottom-of-the-cart shrink per day, per checkout lane
, according to several studies.
That's why more stores are providing more assistance in the checkout lanes
, not with additional staff, but with technology that allows shoppers to scan and bag their own items.
Grocery stores provide coupons that print out at the checkout lane
based on specific purchases.
Most consumers still shop at stores that use traditional shopping carts that they unload onto the checkout lane
. Checkers are supposed to check these shopping carts for items that don't make it onto the counter, but few checkers check the carts all the time and many never check them at all.
When a customer reaches the checkout lane
, he places his finger on a small reader device at the register and selects his payment method.
In a study inspired by a high school science project undertaken by one of the researcher's sons, they tested 68 $1 bills that were collected from people at a grocery checkout lane
and at a concession stand during a high school sporting event.
Shoppers then take the receipt to a special pay station where a cashier scans the receipt, payment is made and the customer bypasses the conventional checkout lane
Offer a completely item-free checkout lane
option in the store 22% Be more selective overall in the product mix 21% Offer a candy- and treat-free checkout lane
option in the store 18% Make product displays less imposing 18% Remove the magazines and reading material 12% Remove Batteries 10% Remove cold drinks 10% Remove gum and mints 9% Remove candies and chocolates 9% Remove seasonal treats and novelties 8% Would remove all of the merchandise 5% Would not remove any of the merchandise 31% Source: Nonfood Center Store & Checkout Lane
Insights Consumer Study, GMDC-Acosta-Heller, January 2017 Front-End Next Practices