Those experiences have enabled EarthLink to not only lower churn rates
to record levels, he says, but also raise profitability and customer satisfaction to all-time highs.
Discounting customers who move house from cable to non-cable covered areas, this leaves the cable business with annual churn rate
of 10 per cent, on a par with its rival.
Vas Agridhiotis, MD of NTL Home in the North-east said: he was "delighted" with the results and added: "We are continuing to grow our customer base and, as a result of significant improvements to our customer service, our churn rate
continues to fall."
But the churn rate
(the number of people leaving the network) is 18.1 per cent a year.
The non-cyclical nature of its revenue, the absence of exposure to underlying water and energy prices, combined with a predictable cost base, translate into stable earnings that are mostly contractually secured, resulting in a limited churn rate
This would imply a churn rate
of 73%, Murphy points out.
Pay-TV subscriber churn rate
was 1.42 percent versus 1.47 percent for first quarter 2013.
The business risk assessment takes into account the group's low churn rate
in its customer base and its dominant position in the domestic cellphone market.
The cable company has cut its monthly "churn rate
" - the measure of customers leaving the group - to 1.2% during the first three months of 2008.
The broadcaster reported customer numbers of 8.9 million at the end of March and said loyalty improved after a churn rate
of 10.5 per cent proved to be the best figure for the third quarter of the financial year in four years.
"We are trying to get out of the churn business," Moroney said, adding the paper's churn rate
is the lowest it has been in two years.