churn rate

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churn rate

(1) The percentage of customers who cancel their subscription service. The term often refers to cellphone contracts.

(2) The percentage of employees who leave the company during a certain time period. See churning.
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This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates.
Halaoui says that the mobile churn rates vary drastically between different markets, and depend on different factors, such as the maturity of the market, the price sensitivity of customers, the percentage of prepaid subscribers in the market, the competitive landscape, and most importantly, the pricing and commercial strategies of different operators within that market.
Despite the continuous growth in subscriber additions, mobile churn rates have spiralled upward in developed economies over the last few years.
It claims to have low churn rates, at just 4% compared with the 20-35% churn rates typically experienced in the residential market.