click fraud

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click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a "click farm" or "device farm" in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a lot of money if it clicks the competitor's ad many times.
References in periodicals archive ?
This is also why everyone is advised to uninstall these clickfraud apps immediately.
Clickfraud The use of an automated process to click repeatedly on an online advertisement in order to gain undue revenue from the organiser.