Nalebuff (1996), Co-opetition
. Doubleday, New York.
Because, according to Co-opetition
, there are eight hidden costs to price competition.
MedUnite, a health care insurance co-opetition
venture, is an example of competitors joining forces to accomplish tasks that each planned to do individually.
IS WHAT HAPPENS WHEN two business competitors become allies on one front while continuing to compete on others.
, New York: Doubleday, 1996, pp.
The Shape of Things to Come Traditional firm Knowledge champion Low cost via size Velocity React to past Shape the future Mass market push Individual pull Independence Interdependence Competition Co-opetition
For all team members, the Framework Implementation Project demonstrates what is called "co-opetition
." In such a group effort, competitors may find themselves sitting across the table from each other and their customers, working to determine areas of opportunity.
This balancing act between collaboration and competition is coined co-opetition
. "We cooperate in everything to do with definition of format, the licensing of the format and with underlying tape technology.
The first story, by freelance writer Vanessa Drucker, examines the emergence of new B2B networks involving longtime competitors joining hands in "co-opetition
," where they pool resources in key areas like procurement or open up vast supply networks to buy-and-sell exchanges.
* Practice co-opetition
. The Internet business model is driving this new definition of cooperation among would-be competitors.
The term "co-opetition
" is frequently used to define an affiliation where actual competitors share their specialties with each other through formal arrangements.
More than half of the alliances formed in the last few years have been between competitors, giving rise to the term co-opetition