commodification

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commodification

the process by which goods and services are increasingly produced for the market. Compare SUBSISTENCE ECONOMY.
References in periodicals archive ?
Through enabled real-time competition between sellers for virtually any products, materials, or services, buyers will be able to commoditize all of their purchases to create the truest - and lowest - market values for whatever they buy through their BidTron Reverse Auctions.
I don't think we'll ever commoditize health care to the point that it'll be like buying cars.
Active third party intermediaries can deliver large blocks of customers with minimal investment, yet they can also: reduce interaction with customers, erode brand value and customer loyalty, and commoditize retail energy offers by reducing overall differentiation between retailers.