Through enabled real-time competition between sellers for virtually any products, materials, or services, buyers will be able to
commoditize all of their purchases to create the truest - and lowest - market values for whatever they buy through their BidTron Reverse Auctions.
I don't think we'll ever
commoditize health care to the point that it'll be like buying cars.
Active third party intermediaries can deliver large blocks of customers with minimal investment, yet they can also: reduce interaction with customers, erode brand value and customer loyalty, and
commoditize retail energy offers by reducing overall differentiation between retailers.