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(1) (Cost Per Action) The cost to an advertiser for clicking an ad on a website that results in purchasing a product or registering contact information, the latter called "cost per lead" (CPL). See pay-per-click, click-through rate and RPM.

(2) (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.
References in periodicals archive ?
Founded in 1983, the Computer Press Association (CPA) was established to promote excellence in the field of computer journalism.
The Computer Press Association, an organization established to promote excellence in the field of computer journalism, selected "Microprocessor Report" as a winner of the annual contest, noting, "It gives a good sense of breaking news, with feature articles and explanatory graphics.
The awards program is conducted by the Computer Press Association in cooperation with the Medill School of Journalism at Northwestern University.
Under his watch, PC World was consistently recognized as the top publication in its competitive set, garnering multiple awards from the American Business Press, including the Grand Neal in 1999, the American Society of Business Press Editors, the Western Publications Association and the Computer Press Association Award for Best Computer Publication in 1999.
The competition, conducted by the Computer Press Association, honors technology and computing media in a judging by working journalists in those fields.

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