mass customization

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mass customization

mass means of production able to meet the highly specific individual needs of customers (compare MASS PRODUCTION). Mass customization has become possible as the result of NEW TECHNOLOGY – see also FLEXIBLE PRODUCTION, JUST-IN-TIME MANAGEMENT. The ability to differentiate products and markets is widely seen as one defining feature of a POSTMODERN social formation. Developments in E-COMMERCE may ultimately lead to a digitalized production and distribution system which collapses the distinction between manufacturing and services. Mass customization is part of what is meant by POSTINDUSTRIAL SOCIETY and a culture of POSTMODERNITY.
Collins Dictionary of Sociology, 3rd ed. © HarperCollins Publishers 2000
References in periodicals archive ?
The touch library is provided through the company's code configurators: MPLAB Code Configurator (MCC) for PIC MCUs and Atmel START for AVR and SAM MCUs.
"It's an elegant and simple solution to a problem that a lot of companies with customisable products are facing online and who are currently spending a lot of time and money to solve by developing fully 3D VR tools and configurators."
Customisation features of the vehicle and online car configurators were also found to be very important during the research process, particularly as many buyers (37% in Saudi Arabia) make purchase decisions even without performing a test drive.
Auto Business News-July 19, 2017--Insignia Group along with Jaguar Land Rover to launch JLR-branded vehicle-to-accessory visual configurators
Engineering, technology, and management specialists from Europe and the US discuss recent trends and success factors in mass customization, including the design of production systems and assembly lines, and the need for a functioning and effective mass customization information system; complexity drivers, including the impact of complexity on the human operator in assembly-oriented manufacturing, alternative assembly supply chain structures, variety-induced complexity metrics, and a method to determine the more suitable degree of customization for a specific product design platform; and product configuration management and its approaches, including an interactive product configurator, web-based sales configurators, product configurator application, and sustainability issues.
All Jaguar vehicles, the Land Rover Discovery Sport, Range Rover, Range Rover Evoque and Range Rover Sport are currently available on the online configurators, with other models soon to be added.
Jaguar Land Rover MENA has introduced new online vehicle configurators designed to enrich customer experiences across its six markets in the Gulf region.
DUBAI: Jaguar Land Rover MENA has introduced new online vehicle configurators designed to enhance customer experiences across its six markets in the Gulf.
Artifi was launched after its team developed custom-built product configurators for eCommerce sites, which proved to be time consuming and expensive.
Due to trends towards product proliferation and customization that have characterized many diverse industries [1][2][3], product configurators have increasingly drawn the attention of companies over the past few years.
Simple and functional, these are the reasons manufacturers have so much success with our product configurators, adds Rob Zesch, President and COO of CADENAS PARTsolutions.