Connotation


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Connotation

 

an additional, attendant meaning of a linguistic unit.

Connotation includes semantic or stylistic elements which are connected in a certain way with the basic meaning and are superimposed upon it. Connotation is used to express emotional and evaluative nuances. For example, the word metel’ “snowstorm,” which denotes a strong wind with snow, can be used connotatively in such combinations as pukh kruzhilsia metel’iu, “the down swirled around like a snowstorm,” and metel’ ognennykh iskr vzvilas’ v nebo, “a shower (literally, snowstorm) of fiery sparks soared skyward.” The idea of connotation includes an element of the word’s grammatical meaning that predicts the occurrence of another word in the text (for example, a preposition predicts a noun in a certain case). The notion of connotation in this sense was introduced into linguistics by K. Bühler.

References in periodicals archive ?
Judge Bucher also saw a similarity in the connotation of the parties' marks and (again dare we ask if from experience!), he questioned the majority's assumption that a consumer would retain fine connotations from one drinking establishment to the next.
In other words, the writer is suggesting, obliquely, that there is slight tinge, or connotation, of intrusiveness surrounding attentive.
(What's the sexual connotation in the unsanitized version of that exclamation?)
Premarital nonpentrative sex as a part of courtship between promised couples could have had both positive and conservative connotations for sober Puritans in early modern England.
For me, accountant has almost a negative connotation. I am a CPA by background, and my marketing manager loves to tease our department and call us bean counters.
With our new Connotation services, we are lever-aging our intellectual property expertise and exhaustive worldwide trademark research to make sure our clients have all the information they need for successful global branding.
I found that an excellent way of developing the concept of word connotation is through a biofeedback experience with an instrument called the Galvanic-Skin Response Meter or an Electrodermograph (EDG)/Skin Conductance Instrument.
Instead the work relies on connotation and suggestion, mood and tone expertly established, often through precise nature references used to solidify some "here," some place or home in the world that defies definition.
Sheshar said that he is not sure he would have made the same decision as Bar'el: "On the one hand, the term has definitely taken on a negative connotation in some parts of the public, but on the other hand, it has the above positive qualities.
It's also important to recognize that the term businessman doesn't always have the same connotation abroad as it does here, and often with good reason.
"Schools are afraid of being sued if there is a smattering of religious connotation to a memorial service," Allard said.
So what is the world's most perfect product name, which not only is easy to pronounce in many languages but also carries a positive connotation in most?