Attila Kelemen, a longtime brand strategist who has worked at Landor and iCrossing, says this type of scenario planning reminds marketers that they must plan for a future in which "customers are truly liberated," alluding to the way consumer-generated media
is storming the gates of traditional media.
6 million) in stock, the highest price yet paid for a consumer-generated media
Either way you look at it, the message is clear: companies need to be aware of how the blogosphere and other consumer-generated media
are changing the public image landscape.
Consumers are 50% more likely to be influenced by word-of-mouth recommendations from their peers than by radio or TV advertisements, according to the 2005 Consumer-Generated Media
(CGM) and Engagement Study conducted by Intelliseek.
is a critical component of the future of marketing communications, and should be analyzed in conjunction with other traditional sources of market research in order to correctly interpret the potential impact on your brands, products, reputation and other corporate assets.
Intelliseek's BrandPulse Internet solution, used by more than 60 corporate clients and brands and receiving growing attention from industry analysts, finds and analyzes consumer-to-consumer discussion, or consumer-generated media
(CGM), in publicly available online consumer message boards, discussion forums, and direct company feedback.
Topaz Partners is a leader in the evolving world of technology PR and social media, integrating mainstream and consumer-generated media
strategies to address the unique needs of technology companies.
The initiatives feature what the retailer describes as "comprehensive retail social amplification programs," which have played a key role in procuring consumer-generated media
, including expansion of the chain's Twitter community from 1,500 followers to more than 390,000 in seven months.
Citing Wal-Mart"s poor performance, Scully said that it may be common for retailers and other companies to see a divergence between how they are covered by consumer-generated media
and by mainstream media.
We have entered the era of consumer-generated media
Without a doubt, consumer-generated media
is one of the fastest-growing marketing media.
Intelliseek's BrandPulse helps marketers mine and analyze consumer-generated media
(the millions of consumer opinions and experiences aired in Internet discussion boards, forums, communities, USENET newsgroups, blocs, and direct company feedback) to help them gain a competitive advantage.