For years now, a group calling itself Coopers Creek Sportsmen for Kids has worked with Georgia's Department of Natural Resources to celebrate the hunt.
Some of the rewards of the Coopers Creek hunt are quite tangible.
Burke, Wills, King and Gray achieved what they set out to do, crossing Australia, but Gray died as they set out to return to Coopers Creek
and Burke, Wills and King spent a day burying him.
winemaker Simon Nunns is a young cult figure at the winery at Huapai, north of Auckland.
Until the end of June, customers can taste a wide range of wines from producers such as Montana, Babich, Grove Mill, Coopers Creek
and Clo udy Bay.
Among the smaller producers driving the initiative is Auckland-based Coopers Creek which will put somewhere approaching 25% of its production into screwcap bottles this year.
Simon Nunns, winemaker at Coopers Creek, which has found a market in the UK through Londis for Fat Cat Chardonnay and Cat's Pee on a Gooseberry Bush Sauvignon Blanc brands, adds: "We see the screwcap as providing us with a possible way into the large UK multiples which have been very receptive to the format, particularly Tesco.
There are also snowshoe and snowcat tours and open-air ice-skating in the nearby Coopers Creek
They will handle off-trade and on-trade accounts, working on brands such as Wakefield Estate, Oakridge Estate and Coopers Creek