NCR's Copient Logix, which manages offer distribution at retail touchpoints, such as point-of-sale (POS) workstations, kiosks, fuel pumps, Web sites or e-mail - in real time - providing value to customers while they are shopping; and
The other components of our Enterprise Offer Management solution - Teradata CRM, Teradata Offer Optimizer and Copient Logix - were proven and integrated, enabling us to readily implement and launch an effective promotional management program.
The components are:- Teradata CRM, which was developed to determine the needs and preferences of different customer groups and automate the delivery of personalized communications through the best channel; - Teradata Offer Optimizer, which automates the process of matching hundreds of products or offers to millions of customers, based on business rules; - NCR's Copient
Logix, which manages offer distribution at retail touchpoints, such as point-of-sale (POS) workstations, kiosks, fuel pumps, Web sites, or e-mail - in real time;- An open POS application with consumer marketing functionality.
The NCR Copient solution complements Bloom's mission to better serve customers by providing a simple, hassle-free shopping experience," said Food Lion Vice President of Business Strategy Robert Canipe.
A complete hardware and software solution, the Copient devices will be placed at each checkout lane and at customer information stations throughout the store, enabling shoppers to check prices, locate products, monitor scrolling receipts and view advertisements.
Beyond providing product information, the multifunctional Copient devices will enable Bloom to deliver targeted promotional content, relevant offers and customer service applications, making shopping more convenient and productive.
The Copient direct marketing platform supports POS, point-of-decision, and point-of-entry applications.
Open interface: Capable of interfacing to any POS software, Copient eliminates the need to replace your existing solution.
The NCR Copient solution is a great complement to our Giant Eagle Advantage Card, enabling us to offer real-time targeted offers based on the unique buying history and interests of our shoppers," said Giant Eagle Marketing Director of Customer Relationships and Target Marketing Rebecca Kane.
The NCR Copient solution allows retailers to utilize a Web-based tool to create highly customized and product-specific promotions to address the unique preferences of each individual customer.
The NCR Copient solution is designed to complement traditional circular advertising and direct mailing.