You can even use long tail keywords as a way to reduce your
cost per click, which should send more traffic your way.
Cost per click is the amount your business earns each time a visitor clicks to your site.
Activity from this platform can be tepid, but the
cost per click is much less than Google (at least 33 percent less on average).
The service also gives
cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising.
In addition to driving down the
cost per click, our users have the unique advantage of having a powerhouse of marketers, analyzers and optimizers behind them - at a fraction of the cost of any agency, employee or freelancer.
The beauty of this from the point of view of the advertiser is that AdWords is a
cost per click service, so if a link is not clicked then Google does not make any money directly from the search.
E-commerce market working through online networks ,this run full on strategy and planning, this is a part of digital marketing , SEO(search engine optimization), SEM(search engine marketing),Email- marketing are directly involve in this market & these are parts of digital marketing.Here SEO also for develop good content , SEM for marketing your product through advertise in form of image,videos, banners, audio , this work on CPC(
cost per click) & CPI(cost per impression).
Finally, Cake has enabled Pointific to establish price payouts by campaign for each conversion, and measure performance by cost per action (CPA), cost per thousand (CPM),
cost per click (CPC), and revenue sharing.
The phenomenon is one reason that Google's average price for ads, a statistic known as "
cost per click," has been declined for four straight years.
CPC:
Cost per click. This is how much you pay when someone clicks on your social-media ad.
A nonprofit is charged every time a user clicks on an ad in which the word appears, called
cost per click, or CPC.
During the second quarter, Google's average
cost per click, a measure of advertising rates, fell six per cent.