In addition to driving down the
cost per click, our users have the unique advantage of having a powerhouse of marketers, analyzers and optimizers behind them - at a fraction of the cost of any agency, employee or freelancer.
The third-quarter
cost per click dropped another 11 percent from the same time last year.
Facebook officials said they have been able to raise the '
cost per click' when customers pick ads; this contrasts with Google, which troubled investors last week after acknowledging that the
cost per click declined.
Google's Q4 earnings report released in January showed that its
cost per click (CPC) continues to fall, but that it's stabilizing.
Under the Autonomy Optimost Campaign Braun has reportedly generated a 42% increase in conversions, a 64% decrease in year-over-year cost per acquisition and a 17% decrease in year-over-year
cost per click.
The data from TBG's study are in tune with those from a worldwide study by Efficient Frontier, which found that
cost per click of an advertisement placed on Facebook's page had risen by 22% in the second quarter compared with the preceding three-month period.
The
cost per click of Google has been improving for the past four quarters.
Rice Media's strategy for Superdry covers organic search engine optimisation of the new site,
cost per click management and a repositioning and branding of Superdry's social networking profiles.
Red:Ambergreen also provides information on the
cost per click of a search engine marketing strategy.
SLAM Strategy also produced a 16 per cent lower overall campaign cost, taking into consideration the
cost per click and the number of clicks generated during the length of the campaign.
While total clicks on ads increased, the average
cost per click in the second quarter declined 16 per cent from a year earlier, and was up one per cent from the prior period.
