Dozens of advancements in areas from biomimcry, to cradle-to-cradle design
, green building, nanotechnology, 3D printing, energy harvesting, and sustainable development are emerging and the instances of companies investing in new methods of dealing with water and materials shortages are becoming more common.
If you know anything about cradle-to-cradle design
, you will understand that we shouldn't have to give up our fancy materials and heavy wall packaging to be sustainable.
E Magazine: What is Cradle-to-Cradle design, and how does it differ from recycling?
Braungart: Cradle-to-Cradle design means that, instead of minimizing damage, we create positively.
Ultimately, however, our cradle-to-cradle design
strategy is focused not simply on being "less bad" but on creating completely healthful materials that can be either safely returned to the soil or reused by industry again and again.
Last fall, the agency's Office of Solid Waste partnered with McDonough, Braungart Design Chemistry to host a Cradle-to-Cradle Design
Challenge, the results of which were presented at the PackExpo Trade Show in Las Vegas.
To test for sustainability, Shaw uses the Cradle-to-Cradle Design
Protocol, a third-party system created by designer William McDonough and German chemist Michael Braungart.
The cradle-to-cradle design
frame work allows the carpet at the end of its life cycle to be remade into carpet.
involves learning from nature through "biomimicry," an effort to design "buildings like trees, cities like forests.