cross media

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cross media

(1) Advertising in all media including radio, TV, direct mail, magazines, newspapers and the Web.

(2) See cross promotion.
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Entre otros muchos requisitos, medios y anunciantes enfatizan la conveniencia de tener informacion crossmedia y mediciones comparables internacionalmente (Lamas, 2010).
Markus Biermann, Founder & Managing Director, Crossmedia, Germany
El estudio tambien indaga en lo que los autores denominan "bibliodiversidad tecnologica" o multiplicidad de formatos, atendiendo a aspectos como lo textual y lo grafico, pero tambien a los contenidos enriquecidos (que originan los enhanced e-books o publicaciones "mejoradas "), se comenta la importancia de formatos como el audiolibro o el videolibro, y se exploran fenomenos de la cibercultura actual, como la literatura transmedia y crossmedia, las app toys y los libros con contenidos hibridos.
The atmosphere at drupa 2016, the world's biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations.
At the same time, GfKs Crossmedia Link product is being launched in more countries, becoming a digital main pillar.
Continuing the four-year cycle, the next is scheduled for 2020, but already the heavyweights of the print and crossmedia world have committed to the event.
And visitors to drupa 2016 can see this for themselves, as the Gallus Labelfire and the entire digital print range from Heidelberger Druckmaschinen AG will be on show for the first time under the joint family name, the "Fire" product line, at the leading international trade show for print and crossmedia solutions in Dusseldorf.
El termino crossmedia se refiere "a una narrativa que se dispersa de manera sistematica a traves de multiples medios con el fin de crear de una experiencia de entretenimiento unificada y coordinada" (Jenkins, 2006: 20-21).
Por ello, el investigador refiere que cada vez son mas las marcas que disenan campanas crossmedia, pensando en el mercado digital (web y redes sociales) incluyendo medios electronicos convencionales como radio, TV y cine, lo que tambien permitira atrapar a los usuarios en estos medios emergentes.
The crossmedia alerting platform enables users to instantly launch highly visible alerts on PC screens, digital signage screens on major roads, mobile phones, apps and social media.
Na crossmedia o mesmo conteudo e distribuido em diferentes meios sem que haja grandes alteracoes na mensagem para que o receptor possa acessar e quem sabe interagir.