cross media

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cross media

(1) Advertising in all media including radio, TV, direct mail, magazines, newspapers and the Web.

(2) See cross promotion.
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References in periodicals archive ?
"The industry really is at a breaking point," said Crossmedia CEO Martin Albrecht, "because clients don't see the value, period."
Departamento de Diseno Crossmedia, Universidad Cooperativa de Colombia, Colombia {marlly.amarilesj@campusucc.edu.co}
La radio transmedia o crossmedia (Martinez-Costa, 2015), la radio social (Videla Rodriguez y Pineiro Otero, 2013 y 2017), la expandida (Kischinhevsky y De Marchi, 2016), la ciberradio (Cebrian Hereros, 2009), la post-radio (Ortiz Sobrino, 2012), o como prefiera llamarsela, incorpora nuevas formas de distribuir, producir y comercializar sus contenidos.
Este nuevo publico discrimina lenguajes y soportes, y entiende obsoleto el multimedia para redirigirse hacia un consumo crossmedia y transmedia.
Markus Biermann, Founder & Managing Director, Crossmedia, Germany
The atmosphere at drupa 2016, the world's biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations.