In response to a question during Tuesday morning's question and answer session, Mica said that CUNA has looked into such an approach-along the lines of the milk producers' "Got Milk?" campaign-but it would cost between $40 million and $50 million annually and would have to be sustained for at least five years.
An alternative might be to have CUNA pass along some of the materials it has put together and distribute them to leagues and have them conduct advertising campaigns in their states, he said.
CUNA said it has also launched a training-on-demand program, providing an option for training without travel that all staff can use.
As part of promoting the "I Trust CUNA' brand, the trade group has recruited several CEOs over the last two months for testimonials on CUNA's product line.
"I think CUNA has hit the nail on the head by stating we, as credit union mangers, can turn to our mother ship for guidance and trust in how we position our credit unions for future growth," declared James Gibson, president/CEO of the $157 million Carter FCU in Springhill, La.
The business principles which we share with so many other cooperative businesses are part of what makes credit unions and CUNA
's work so powerful.
CUNA and others have also successfully staved off efforts to tax credit unions.
He told me one of his greatest satisfactions that doesn't get recorded during his reviews is the respect the CUNA staff have for each other and the rapport they share.
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