Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
In a recent State of Customer Experience Management in Finland study, conducted by CXPA Finland and Shirute, Tieto gained the sixth position among 74 Finnish companies.
This report provides an in-depth analysis of the strategies, such as new product launches, partnerships, acquisitions, and collaborations adopted by the key players to sustain their growth in the global customer experience management market.
The Summit Series stands uniquely apart from other regional conferences and events by offering expert keynotes, sessions, unrivaled networking opportunities and TM Forum's renowned Training and Certification programs, including a specialized training course, Customer Experience Distilled, offered only on November 26th at the Customer Experience Management Summit.
The two-day event is focused on ideas, concepts and approaches in Customer Loyalty and Rewards, Customer Relationship Management and Customer Experience Management, featuring local and international speakers such as IKEA UAE, Qatar, Egypt and Oman Regional Digital and Content Marketing Manager Mr.
The majority of companies are repeat recipients, underscoring an ongoing commitment to implementing a Customer Experience Management strategy.
The report has been segmented in such a way that it covers various forms of the market which include simple Customer Experience Management (CEM), Customer Relationship Management (CRM), Social Customer Relationship Management (SCRM), Social Customer Experience Management (SCEM), and Telco Customer Experience Management (Telco CEM).
Among the many theories on proper customer experience management, experts typically agree that CRM is at the center of managing it.
Customer Experience Management software solutions provider CustVox AG announced on Tuesday that it has been selected by France Telecom (NYSE:FTE) to deliver a multi-lingual Customer Experience Management platform to improve the customer experience management process for its Swiss affiliate, Orange.
About the CXPA The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices.
NYSE: ATTO) has acquired a minority stake at Argentina-based semantic technology-based automated customer experience management specialist Keepcon, the company said.
A leading expert in Customer Experience Management (CEM), Hoed Research NZ, has won a 3-year contract with Lotto NZ to help measure and enhance its customer service portfolio and to track compliance requirements.
TELECOMWORLDWIRE-June 20, 2011-Adobe Digital Enterprise Platform for Customer Experience Management launches(C)1994-2011 M2 COMMUNICATIONS http://www.

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