Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Customer relation assistants sporting blue 'May I Help You' jackets have already been deployed at Rashid Hospital.
Nindy Saini has recently joined Domestic & General's management team and will oversee the new customer relations consultants in Bedworth.
Nine case studies from other industries demonstrate winning customer relation approaches.
At Bunn Capitol, her experience included work in marketing, customer relations, recipe and menu development, special event management and planning.
This study sponsored by the water industry's centralized research program distinguishes the best practices in customer relations, identifies and explains metrics for internal performance tracking and external comparisons, and promotes the development of tools utilities can use to improve customer relations, including web and reporting resources.
Black-and-white illustrations and the occasional humorous cartoon add a touch of zest to this highly practical guide especially recommended for anyone in an interpersonal business job, such as management or customer relations.
In his new role, Cole is managing the day-to-day operations of the Minneapolis office staff, field projects, branch budgets and customer relations.
In addition, the Auxiliary provides programs aimed at those in supporting roles to piano technicians such as business classes, customer relations, marketing and other assorted topics.
The six partner companies will provide support for marketing, application development, customer relations, and maintenance operations.
Lewis, manager of customer relations at PotashCorp.
He then went to work on trains as a senior conductor before joining the customer relations team as an adviser earlier this year.

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