Customer Relationship Management

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Customer Relationship Management

(business)
(CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.
References in periodicals archive ?
Customer Relations Management software allows small businesses and nonprofits to:
Mr Edge said customer relations management was becoming a focus for more UK businesses and it wanted a share of the growing market.
Epicor's customer relations management product is Clientele, which has various modules (such as sales and marketing and customer support) that integrate into Epicor's back office and financial products.
an innovative provider of care and disease management technology for health plans, providers and coordinated care organizations, announces the availability of GuidingCare[TM] for Member Services, a new customer relations management module that enables highly efficient and effective customer services and call management for health plans.
As per the agreement the two companies will integrate Novantus Umbrella Product Suite, which includes Novantus Intelligent Server, Distributor Suite (Supply Chain Management and Inventory Control), Customer Relations Management (CRM), Human Capital Management, Financial and Accounting, and Health Insurance Benefit Management Software with InterCare's ICE Electronic Health Record, Telemedicine and Tele-health System.
Three-days of panel discussions, demonstrations and seminars at CRM Evolution will address every aspect of customer relations management and its impact on the enterprise.
Tenders are invited for The University Of Arizona Eller Mba Program To Provide A Customer Relations Management (Crm) System
The latest trends and innovations in speech technology and customer relations management will take center stage next week when the 14th Annual SpeechTEK Conference and Exposition and destinationCRM open in New York on Monday.
Customer relations management (CRM) app Hiver, with which Gmail becomes a collaborative tool that businesses can use for customer support, sales, and task management, has announced an update that will allow users to keep track of how often recipients open their emails and click on their links too.
Gladwell's theories on how products and services penetrate the marketplace of ideas and ultimately develop stickiness will find an open and inquisitive audience among the users and providers of speech applications and customer relations management practitioners attending the conferences.

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