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(Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. Using a highly compressed digital signal in the 11-15 GHz Ku-band, DBS offers TV to every household, as long as there is line of sight from the satellite to the dish. Prior to DBS, costly equipment and very large antennas were required. Tuning into the stations was complicated because content was available on multiple satellites. See parabolic antenna.

DirecTV and USSB
Although DBS service existed in other countries, the first DBS in the U.S. was launched in 1994 by Hughes Electronics (DirecTV) and Hubbard Broadcasting (USSB). DirecTV and USSB used the digital satellite system (DSS) standard with equipment made by RCA and other manufacturers.

PrimeStar and EchoStar
Soon after, PrimeStar introduced a DBS service that included installation of its own equipment that was leased with the content. In 1995, EchoStar launched its first satellite and offered service as the Digital Sky Highway (DISH) network. In 2008, EchoStar was spun off from DISH as a separate entity offering receivers, DVRs and other satellite TV equipment.

USSB and Primestar Became DirecTV
In the late 1990s, Hughes acquired USSB and Primestar, merging both services into DirecTV. In 2015, DirecTV was acquired by AT&T.
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References in periodicals archive ?
Apart from the latest export financing sustainability-linked loan, DBS also provides bancassurance keyman insurance to STI.
"Most patients who we consider for a DBS implant have other conditions which may require MRI," said Ludvic Zrinzo, neurosurgeon at the National Hospital for Neurology and Neurosurgery in London.
The majority of SGPB Asia employees, management and relationship management teams will be transferred to DBS. SGPB Asia's former regional chief executive Olivier Gougeon will join DBS as head of the transformation, integration and ultra-high net worth division.
"By integrating SGPB Asia into a larger platform, DBS could achieve a combined portfolio with greater cost efficiencies, given the potential to reduce expenses related to infrastructure, information technology, and other redundancies.
"The withdrawal of DBS Group's offer for Bank Danamon has removed the uncertainty over a possible sudden change in the group's geographic and loan mix, and has eased the potential funding and capital pressures that DBS Bank could have faced," says Wee Siang Ng, a Moody's Vice President and Senior Analyst.
Karen Ngui, Managing Director and Head of Group Strategic Marketing & Communications at DBS said, 'DBS is honoured to be recognised as Singapore's most valuable brand.
If the Bank Danamon deal proceeds as planned, it would represent the largest acquisition by DBS after its 2011 takeover of Hong Kong-based Dao Heng Bank worth USD5.4bn (EUR4.1bn).
No more than 50 horses will be accepted for the new DBS sale.
"The co-operation with JCBI will bring sound economic benefits to DBS merchants and will also help further expand the JCB merchant network, providing more convenience for customers.
The coach indicates which direction the DBs should redirect to.
Banner Life Survivor Life DB Guarantees to Age 100; Underwriting; Long-Term Guarantees; Maximum DBs