Yahoo!

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Yahoo!

(Yahoo!, Sunnyvale, CA, www.yahoo.com) The most diversified information portal on the Web. Along with search, news, sports and weather, Yahoo! offers email, instant messaging, travel, auctions, classified ads, financial data, discussion groups, Web hosting and numerous other services.

It Began with Search
When it launched in 1995, Yahoo! was the first Web search site to gain worldwide attention. It distinguished itself in the early days because it created its indexes manually. Instead of sending out automated spiders that roamed the Web and indexed everything in sight, indexing specialists decided what categories a Web page fit in. As a result, Yahoo! called itself a "directory," rather than a search engine. As the Web grew exponentially, it became too large to index manually, and Yahoo! employed automated methods.

A Student Hobby
In 1994, Stanford Ph.D candidates Jerry Yang and David Filo began indexing interesting websites as a hobby. "Jerry and David's Guide to the World Wide Web" turned into Yahoo!, meaning "Yet Another Hierarchical Officious Oracle!" A very successful IPO followed in 1996, and within a few years, Yahoo! became a major global brand worldwide.

From Yahoo! to Oath and Altaba
Valued at USD $67 billion prior to the dot-com bust, Yahoo! began to slide ever since. Although Microsoft offered $44 billion to buy the company in 2008, Yahoo! declined. Nine years later in 2017, Verizon acquired Yahoo!'s Internet businesses for $5 billion. Combined with Verizon's acquisition of AOL in 2015, an umbrella company was formed and named Oath. Retaining their own brands, more than 50 media and tech sites are part of Verizon Media Group (formerly Oath), including all the Yahoo! sites and services, AOL, TechCrunch, tumblr and engadget.

What remained of Yahoo! not acquired by Verizon was renamed Altaba ("alternate to Alibaba"), which owns roughly 15% of the Chinese Internet giant (see Alibaba).
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References in periodicals archive ?
Microsoft (MSFT) CEO Satya Nadella, Best Buy CEO Hubert Joly, Chegg CEO Dan Rosensweig, Intuit CIO Atticus Tysen and SunTrust Bank CMO Susan Johnson shared their respective enterprise playbooks for digital transformation.
And sometimes companies insist workers show up at the office, such as during the start-of-semester crunches at online textbook company Chegg, says CEO Dan Rosensweig.
Guitar Hero chief executive Dan Rosensweig, the former chief operating officer of Yahoo!, will this week be meeting with music groups including EMI to discuss future collaborations with artists.
"JAY-Z and Eminem are innovators and they share a vision for expanding their genre by letting fans embrace technology and music in new and exciting ways to get the most out of the experience," said Dan Rosensweig, president and CEO of Guitar Hero.
Dan Rosensweig, who resigned as Yahoo's chief operating officer, also could be lured back as CEO.
Similarly, Yahoo COO Dan Rosensweig says "it is a mistake to stay in the job if you actually think that you should have the CEO job versus the person in it.
However, when asked about this, Yahoo COO Dan Rosensweig told analysts yesterday that the two companies have had "positive and productive discussions over the last couple of weeks" about their future relationship.
"Ziff Davis Media titles are certainly top-grade and well-known, and we look forward to continuing our relationship with them until 2002," said Dan Rosensweig, president of CNET Networks.
"Guitar Hero has made music social again and has become one of the most popular ways to experience music," said Dan Rosensweig, President and Chief Executive Officer of the Guitar Hero franchise.
Analysts listed several executives as potential candidates for the job, including former AOL chief Jon Miller, News Corp president and chief operating officer Peter Chernin, former eBay Inc chief executive Meg Whitman, Yahoo COO Dan Rosensweig and Yahoo president Sue Decker.