eCRM

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eCRM

(Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM.

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E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites.

A Data Envelopment Analysis Method for Evaluating Performance of Customer Relationship Management

Electronic Customer Relationship Management (E-CRM)

THE INFLUENCE OF E-CRM TECHNOLOGIES ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF RETENTION

What signifies success in e-CRM? Marketing Intelligence & Planning, 27(2), 246-267.

Los beneficios del CRM movil para la empresa desde la perspectiva del marketing relacional y el modelo TOE

Bader and the STC top management had scheduled a meeting the next morning with the company staff to discuss the updated e-CRM system, particularly how to use it to accumulate and analyze customer-focused information and its effect on overall customer satisfaction.

SAUDI TELECOM COMPANY: CUSTOMER FOCUS

Internet technologies affect customer behaviour and they help to create the concept of e-CRM. Mainly when use of e-commerce tools or electronic channels in CRM (Payne 2005).

Proposal of innovative approaches of relationship marketing in business

Detecting success factors of electronic customer relationship management (e-CRM) system to establish an appropriate model in police call centre of Iran.

Modelo para controlar la incertidumbre en logistica inversa

E-CRM helps the corporations in improving the efficiency of their interactions with their customers.

Investigating effects of e-commerce on customer behavior in home businesses in Kermanshah, Iran

Harrigan (2009) focou as actividades de e-CRM das empresas na Irlanda, e Lundahl, Vegholm e Silver (2009) analisaram os fatores funcionais e tecnicos considerados determinantes para a satisfacao do cliente de um banco PME na Suecia.

Customer relationship management e as pequenas e medias empresas: um estudo de multiplos casos em empresas portuguesas/Customer relationship management y las pequenas y medianas empresas: un estudio de multiplos casos en empresas portuguesas

E-SoftSys updates e-CRM add-on module

Outro facto e que sensivelmente metade destas empresas tambem nunca fazem accoes de Search Engine Marketing, como forma de melhorar a posicao do Website nos motores de busca, accoes com recurso a Sistemas de e-CRM, que sao sistemas de gestao de relacoes com clientes, e accoes de Marketing Viral, mesmo sendo uma forma de fazer passar a mensagem de marketing de pessoa para pessoa atraves da Internet.

A aplicacao do e-marketing em empresas de uma regiao ultraperiferica -- regiao autonoma da Madeira

The fully integrated site, www.businessevents.visitwales.com, has been unveiled by Visit Wales as a central part of a new e-CRM and key account management approach.