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(Europay, MasterCard and Visa) The international standard for smart credit and debit cards that have a built-in microprocessor (chip cards). Governed by EMVCo LLC. (www.emvco.com), the EMV smart card is more secure than a magnetic stripe card.

Not Quite So Secure
EMV cards were never designed to prevent fraud when credit card numbers are stolen and used online ("card-not-present"). However, they were intended to be more secure than fraudulent magnetic stripe cards. Credit card data can be illegally captured at point-of-sale terminals and easily copied onto blank stripe cards with an encoder (see skimming).

EMV initially prevented fraudulent "card-present" transactions because the chip card, which encrypts the data and generates a unique transaction code for each purchase, was considered extremely difficult to duplicate. However, in 2018, crooks in Brazil were the first to figure out how to create valid EMV duplicates. See 3-D Secure.

Insert or Tap
EMV cards are either inserted into the terminal slot, known as "card dipping," or they can be contactless using near field communication (NFC) to transfer data by merely tapping the card on the terminal. Cards may also support both methods. See NFC.

EMV Authorization Methods
In addition to using the card in the merchant's terminal to make a purchase, Chip and Signature requires a written signature like magnetic stripe transactions. Chip and PIN is used for debit cards and may also be used for credit cards. See smart card and gold chipped supercomputer.

The Chip Card Logo
The icon with the NFC radio waves on this payment terminal shows an EMV card being tapped to transfer the data.

The EMV Chip
In this example, five of the eight contacts on the surface of the plastic card (top) are wired to the chip underneath.

Contact and Contactless
This Verifone reader accepts chip cards (arrow) as well as contactless payments via smartphone. (Image courtesy of Verifone Systems Inc., www.verifone.com)

More Secure From the Start
For many years in European restaurants, waiters have been swiping people's credit cards in their presence using a wireless terminal. The card is never away from customers' eyes.
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References in periodicals archive ?
The EMV chip is embedded with microprocessor technology which creates a new transaction code every time the card is used.
News about the macroeconomic outlook appears in 72 percent of the articles that enter into the EMV tracker.
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EMV Chip technology is the latest global standard for Debit Card payments.
Stephanie Ericksen, EMVCo executive committee chair, said, 'EMV 3DS promotes consumer familiarity, convenience and security across the rapidly advancing eCommerce environment.
According to Fonacier, the BSP has given banks enough time to comply with the mandated shift to the EMV technology.
While standard EMV can lead to longer transaction times, Quick Chip technology makes EMV transactions just as fast as swiping a magnetic stripe card.
PoS terminals in supermarkets, restaurants, shopping malls and other establishments are also converting to EMV.
The growth of EMV use in the United States has spawned a series of changes in how American shoppers make purchases.
Following the global migration trend, the State Bank of Pakistan has instructed all commercial banks to migrate their entire card base to EMV.
The analysts forecast global EMV cards market to grow at a CAGR of 16.9% during the period 2016-2020.