ESRB


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ESRB

(Entertainment Software Rating Board) An independent body established in 1994 that applies and enforces ratings standards for computer and video game software. In a manner similar to the movie industry, parents can rely on ESRB labels to understand what their children will experience on platforms such as Xbox, Wii, Playstation and Gameboy Advance. The ESRB also polices advertising guidelines and online privacy practices adopted by the interactive entertainment software industry as a whole.

Symbols on Front; Descriptors on Back
The ESRB rating system is made up of one and two-letter "Rating Symbols," which appear on the front of the package (see below) and "Content Descriptors" on the back. The Content Descriptors are short references that are more precise, such as "Blood and Gore," "Cartoon Violence," "Crude Humor," "Use of Drugs" and "Sexual Content." For more information, visit www.esrb.org.


ESRB Rating Symbols
These are the front-package symbols on game software that quickly identify the target audience. (Images courtesy of the Entertainment Software Association, www.esrb.org)
References in periodicals archive ?
ESRB independently applies and enforces ratings, advertising guidelines, and online privacy principles adopted by the industry.
A majority of parents (56%) cited a game's ESRB rating as their top purchase influencer when considering whether to buy a videogame for their children, more than any other factor.
Tony Hawk's American Wasteland for the PlayStation 2, Xbox, Xbox 360, Nintendo GameCube have been rated "T" ("Teen" - Blood, Crude Humor, Language, Suggestive Themes, Violence) by the ESRB.
This study confirms that parents are actively making informed decisions about the games their children play," said Patricia Vance, ESRB President.
The ESRB rating system includes two components -- rating symbols that suggest age appropriateness and content descriptors that describe content elements that may be of interest or concern.
Since its establishment in 1994, the ESRB rating system has consistently focused on providing useful information about game content so that parents and other consumers can make informed purchase decisions," Vance said.
Consumers have grown accustomed to using ESRB ratings when making decisions about the appropriateness of the games their families play.
About Entertainment Software Rating Board (ESRB) The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA).
FINAL FANTASY CRYSTAL CHRONICLES: My Life as a Darklord Demo Publisher: SQUARE ENIX Players: 1 ESRB Rating: E10+ (Everyone 10 and Older) - Mild Fantasy Violence, Mild Suggestive Themes Price: 0 Wii Points Description: Step into the royal shoes of the Darklord's daughter as she installs traps and monsters inside her tower to fight back the endless waves of invading adventurers in this world-conquest role-playing game.
About Entertainment Software Rating Board (ESRB): The ESRB is a non-profit, self-regulatory body established in 1994 by the Entertainment Software Association (ESA).
While parents find the ESRB ratings to be a useful source of guidance, sometimes there's a need for a more detailed account of a game's content before bringing it home," added Vance.
Products have been rated for age appropriateness by the ESRB (Entertainment Software Rating Board).