ESRB


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ESRB

(Entertainment Software Rating Board) An independent body established in 1994 that applies and enforces ratings standards for computer and video game software. In a manner similar to the movie industry, parents can rely on ESRB labels to understand what their children will experience on platforms such as Xbox, Wii, Playstation and Gameboy Advance. The ESRB also polices advertising guidelines and online privacy practices adopted by the interactive entertainment software industry as a whole.

Symbols on Front; Descriptors on Back
The ESRB rating system is made up of one and two-letter "Rating Symbols," which appear on the front of the package (see below) and "Content Descriptors" on the back. The Content Descriptors are short references that are more precise, such as "Blood and Gore," "Cartoon Violence," "Crude Humor," "Use of Drugs" and "Sexual Content." For more information, visit www.esrb.org.


ESRB Rating Symbols
These are the front-package symbols on game software that quickly identify the target audience. (Images courtesy of the Entertainment Software Association, www.esrb.org)
References in periodicals archive ?
The ESRB issued a strong warning about the systemic risk potential that lies in foreign-currency lending and thereby raises the issue for the first time on the European level,' said National Bank Director Andreas Ittner.
ESRB warnings will be colour-coded to reflect the urgency of the threat.
Mervyn King, Governor of the Bank of England, was elected today as first Vice-Chair of the ESRB by the members of the General Council of the ECB.
The ESRB engages in several ratings education initiatives that involve print, television and radio Public Service Announcements (PSAs) among other vehicles.
The Federal Trade Commission has begun to investigate whether Rockstar purposely hid the material from the ESRB in order to deceptively garner a lower rating, implicitly calling into question not only the ethics of Rockstar and Take Two but the entire ratings process as well.
Many of the best-selling sports, racing and adventure games will continue to be stamped with the ``E'' rating, but those games containing extreme crashes and fighting games with superheroes will now likely get an ``E10+'' rating, according to the ESRB.
The senator is calling on the ESRB to exmaine the marketing of such microtransactions to children and develop best practices for developers around such toxic loot boxes, and also asking the board to conduct a study that further looks into the reach and impact of loot boxes in games.
This development seems to be in response to the measures adopted by central banks in the bloc, and in particular the European Central Bank (ECB) in the eurozone, adoption of the fiscal compact agreement, and progress made in fiscal consolidation and economic reforms in many countries, the ESRB concluded at its fifth meeting in Frankfurt am Main, Germany, where it is based.
The ESRB is one of four new institutions set up under the EU's system of financial supervision, but has no legal clout to enforce its decisions.
However, a review clause after three years could overturn some of the delicate compromises, with MEPs keen to see the Commission report back, in 2014, on how the separation of the agencies is working - the Liberals in particular are keen to see one single EU supervisor put in place - as well as whether it would be more prudent to locate all three in the German financial centre, where the ESRB and the new insurance authority will be headquartered.