Eddystone beacon

Eddystone beacon

A proximity beacon from Google named after the Eddystone lighthouse in the U.K. Developed as an open protocol, Eddystone-UID broadcasts a unique ID (UID) like Apple's iBeacon; however, Eddystone-URL broadcasts URLs that can be viewed in any Bluetooth-enabled phone. Eddystone-TLM sends status data from the sensors at the beacon and Eddystone-EID adds more security. See proximity beacon and iBeacon.
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However, by using Google's Eddystone beacons instead of Apple's iBeacon, Cartogram can provide browser-based indoor location to the end user -- and some valuable data for the venue/retailer -- for Apple devices with a Google Chrome browser.