e-mail tracker

(redirected from Email tracking)
Also found in: Wikipedia.

e-mail tracker

A service that automatically notifies the sender that an e-mail message was previewed or opened by the user. When users send mail from their e-mail clients, they can request read receipts (return receipts) from the recipient, but the recipient has to oblige that request. On the other hand, e-mail trackers do not rely on the recipient's cooperation and automatically send a response. Some services silently return the receipt, while others place a note at the bottom of the message indicating a receipt was sent.

The read receipt indicates the time the message was previewed or opened, as well as possibly the location of the recipient's computer and the duration the message was kept open. See read receipt.

A Web Bug Does the Trick
The tracker software in the user's machine inserts a Web bug into the message, which is an invisible GIF with a unique name obtained from the tracker's server. When the recipient previews or opens the message, the GIF is downloaded from the tracker's server, which reads the name and notifies the sender. If mail was relayed to a text-only, handheld device, the Web bug will not work because the e-mail must be displayed via HTML and be online to the Internet. See Web bug.

Two Tracking Methods
The first method requires a software installation in the user's machine; either a plug-in for Outlook or a program that resides in the background for other e-mail clients. When messages are sent, only the unique GIF names are downloaded from the tracker's servers. However, this method generally does not work when a Web browser is the e-mail client.

The second way is to route the message through the tracker's server by adding a suffix to the address. This method works with any computer and any e-mail client or Web browser. For example, the user would modify the address from "jane_doe@xyz.com" to "jane_doe@xyz.com.didtheyreadit.com" and the message would go to the DidTheyReadIt server, which inserts the bug.

Examples of e-mail tracker services are DidTheyReadIt (www.didtheyreadit.com), MSGTAG (www.msgtag.com) and ReadNotify (www.readnotify.com).

A Tracker Notification
This response came from the DidTheyReadIt e-mail tracking service (www.didtheyreadit.com). It was sent back to the sender to inform him that the recipient had opened the mail.
References in periodicals archive ?
The 250ok platform powers advanced analytics for email tracking, deliverability, design, DMARC and engagement to power a large and growing number of enterprise email programs ranging from clients like Adobe, eHarmony, Furniture Row and Marketo who depend on 250ok to cut through big data noise and provide actionable, real-time analytics to maximize email performance.
All from Gmail, in addition to the email tracking for which the Chrome extension is known.
MailChimp, in particular, has some amazing email tracking and reporting tools if you want to get fancy with it.
One of the big trends I spotted during my research was the turning of the contact list from a passive repository into an active resource, through use of reminders, social media monitoring, and email tracking, among other things.
LanternCRM distinguishes itself from industry leaders Salesforce and Microsoft Dynamics in their ability to perfect core boasts the market has long requested, covering automatic email tracking, phone service, and integration with hundreds of existing business services.
Forrester's Email Marketing Review (EMR) scores companies on their email tracking and found that across all industries, marketers understand basic, but not advanced, email marketing practices.
Cookies are also useful for email tracking, preventing duplicate responses to surveys and such, and for Web traffic analysis, he said.
pdf format sent to their email; past evaluation reports through a secure area of the company's web site; and automatic email tracking information on return tests sent via Federal Express or LIPS.
Oh and the Sultan of Brunei is testing his new email tracking device and will send you a huge ruby and a new car for every person that you forward his e mail to.
Since its launch over one year ago, Zendio, the Microsoft Outlook email tracking plug-in created by XL Technologies has helped an impressive number of users track email communications.
It also provides users with a suite of features that help them fall in love with email again, including one-click unsubscribe, follow-up reminders, email tracking and more.
SugarCRM's lead, opportunity, and account management features, along with campaign management and email tracking, make this possible.