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(, Seattle, WA, The largest online shopping site in the U.S. Founded by Jeff Bezos in 1994, within four years, Amazon had more than four million customers. Today, more than 100 million visitors access the site each month.

From a Bookstore to Nearly Everything
Amazon started out as an online bookstore, constantly making news with its product volume. In the late 1990s, after adding CDs, videos, DVDs and games, Amazon offered more than four million titles. It continued to add new lines of business including toys, consumer electronics, software, power tools, home improvement products, online auctions and cloud computing services, the latter a significant profit center for the company (see Amazon Web Services). By opening up its e-commerce platform to non-Amazon vendors in 2000, nearly every legal product that can be shipped is available on Amazon's site. See one-click ordering.

Amazon Prime
In 2005, Amazon's Prime subscription offered free two-day shipping and lower one-day rates. Prime membership increasingly offers other benefits, including unlimited video and music streaming, photo storage and e-book lending. See AmazonFresh and Amazon Go.

Amazon's Own Products
In the late 2000s, the company began to offer Amazon-branded items, including e-book readers, tablet computers, smartphones and other devices (see Kindle, Kindle Fire, Fire Phone, Amazon Echo and Amazon Dash).
References in periodicals archive ?
Amazon said the new website, which can be found at Endless.
With consumers' lives trending more out of home and on-the-go than ever, endless.
So we're excited to be able to offer our customers the same seamless and luxurious endless.
We're thrilled to be able to offer international shipping and hope our international customers love endless.
customers can also purchase styles from the recently launched HK by Heidi Klum shoe collection, currently available exclusively on endless.
com customers can use their existing username and password to log in to endless.
We want to take the stress out of the holidays so our customers can have a fun and relaxing holiday season," said Shelley Salomon, director of Shoes and Accessories at endless.
We are so excited to launch jewelry on Endless and believe our customers will love this very diverse, in-depth and trend-driven selection of beautiful jewelry," said Jennifer Arthur, category leader, Jewelry & Watches, Endless.
Customers can also purchase jewelry styles from the recently launched Nicky Hilton Collection, currently available at Endless.
Prizes include a pair of 1u-carat platinum diamond earrings, an Invicta diamond watch and a $2,000 Endless.
Grand Prize includes a pair of 1u-carat diamond earrings, an Invicta diamond watch and a $2,000 Endless.