In 2006, Andrew McAfee coined the term "Enterprise 2.0
," which means "the use of emergent social software platforms within companies or between companies and their partners or customers" (andrewmcafee.org/2006/05/enterprise_20_ version_20).
assemble engineering, language, business, computer science, tourism, and marketing researchers from Europe, Australia, South America, and China for 33 chapters on recent developments in the technological, organizational, and social dimensions of Enterprise 2.0
that impact organizations, society, and people.
More importantly, they attempt to throttle back the raw, sometimes counterproductive, excitement that Enterprise 2.0
solutions have generated across the DoD.
For the past few years, the concept of Enterprise 2.0
has been growing, but it gathered some momentum this past year.
Here's the list: social business, social CRM, Enterprise 2.0
, social enterprise, social media, and customer experience management.
He is particularly excited about social media and user--generated content, mentioning Enterprise 2.0
Fallstudien (www.e20cases.org) as an example of a platform for scientific case studies.
Niall Cook's Enterprise 2.0
, Paul Levinson's New New Media, and Andrea Press and Bruce William's The New Media Environment all argue that something significant has changed in the way people communicate.
McAfee goes on to detail the many ways that the various social media tools work and to posit a model for what he calls Enterprise 2.0
. For McAfee, the successful Enterprise 2.0
platform incorporates six key elements, captured in the acronym SLATES: