Eye-Fi


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Eye-Fi

A wireless SD card from Eye-Fi, Inc., Mountain View, CA (www.eye.fi). Eye-Fi adds Wi-Fi capability to a regular SD memory card and automatically transmits images from the card still inside the camera to the user's computer when in range of a selected Wi-Fi network. To configure the Eye-Fi card, a small reader that holds the card plugs into a USB port, and the desired folders and networks are selected on the computer and recorded on the card. Images may be stored in the computer and/or sent over the Internet to an Eye-Fi photo sharing site. See SD card and Wi-Fi.


The Eye-Fi Card
When the Eye-Fi card is within range of a selected Wi-Fi hotspot, the latest images are sent to the user's computer or the Internet. (Image courtesy of Eye-Fi, Inc., www.eye.fi)
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Eye-Fi provides a memory card that turns standard cameras into connected devices enabling photos and videos to be transferred wirelessly to a mobile device for immediate upload on social media and email.
Niels van der Valk, VP Americas & EMEA Sales, Eye-Fi
"We are planning to introduce the product in other Gulf markets within a month," Niels van der Valk, vice-president of Emea sales and marketing at Eye-Fi, told Khaleej Times after the event.
There are three Eye-Fi cards available, which typically range in price from $39.99 to $99.99, according to the Eye-Fl site (www.eye.fi), each with different features and capabilities.
Yuval Koren, the chief executive of Eye-Fi, said that camera thieves often do not notice the card or the way it tracks the camera's location.
Once the partnership kicks off in March, DOCOMO will combine its Otayori Photo Service, which sends uploaded photos to 3G-capable digital photo frames, and Eye-Fi's SD/SDHC card, which instantly uploads photos from digital cameras.
Eye-Fi Inc, a provider of wireless memory cards, announced yesterday that it has completed a USD20m Series D round of funding, led by NTT DOCOMO Inc (Tokyo:9437)(LSE:NDCM)(NYSE:DCM), a Japanese mobile operator and provider of mobile data and content services.
With the Eye-Fi Pro X2 wireless memory card, existing cameras are transformed into wireless, uploading machines.
Other new products unveiled by Olympus yesterday include the XZ-1, an ultra-compact with a built-in ZUIKO lens for high-quality, high-performance, low-light imaging, as well as a range of point-and-shoot cameras offering features including 3D photo mode, Eye-Fi Card Compatibility and new Magic Filters for adding artistic effects to videos.
Eye-Fi's wireless memory cards solve this problem with a built-in Wi-Fi transmitter that allows users to beam their images from camera to computer without the muss and fuss.