eye tracking

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eye tracking

Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
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References in periodicals archive ?
"Using Eyetracker, for example, allows me to follow the system an employee uses for a set amount of time, and to see how time - and ultimately money - can be saved.
Apparatus: Head mounted device ExpressEye eyetracker. 2013 [37] AD: 25 Amnestic MCI: 18 CG elderly: 30 Apparatus: Head mounted Eyeseecam CG: Control Group; MCI: Mild Cognitive Impairment; MMSE: Mini Mental State Examination.
The pupil response was monitored and measured monocularly with the fellow eye patched using a ViewPoint EyeTracker infrared camera system.
Such facts boost a search for biological markers of the disorder using different tools, for example, the electroencephalogram (EEG), the EyeTracker, the Functional and Structural Magnetic Resonance Imaging (fMRI or MRI), Positron Emission Tomography (PET), and Computerized Tomography (CT) based on emission of single photon (SPECT) [12].
Using the eyetracker ISCAN they have found durations from 0.3 to 2 s.
This regards issues such as the level of support, user interface, seating support, and placement of the eyetracker. A training period with support for both users and caregivers is essential, as is follow-up.
The portable MangoldVision Eyetracker comes in a case the size of a small briefcase (25x40x10 cm).
An Eyelink II eyetracker (SR Research Ltd, Canada) was employed to monitor the participants' eye movements.
The sampling rate of the eyetracker was 500 Hz and the spatial accuracy was better than 0.5[degrees], with a 0.01[degrees] resolution in pupil tracking mode.
Originally designed for fighter pilots, it was developed in 2002 by eyetracker, a London-based firm that is helping retailers, manufacturers and research firms in Kurope--Tesco, Sainsbury, Waitrose, Procter & Gamble and The Nielsen Co.
The system, Eyetracker, monitors the drivers' lines of vision and issues a warning if they appear to be nodding off.