eye tracking

(redirected from Eyetracker)

eye tracking

Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
References in periodicals archive ?
This regards issues such as the level of support, user interface, seating support, and placement of the eyetracker.
The portable MangoldVision Eyetracker comes in a case the size of a small briefcase (25x40x10 cm).
An Eyelink II eyetracker (SR Research Ltd, Canada) was employed to monitor the participants' eye movements.
The sampling rate of the eyetracker was 500 Hz and the spatial accuracy was better than 0.
Originally designed for fighter pilots, it was developed in 2002 by eyetracker, a London-based firm that is helping retailers, manufacturers and research firms in Kurope--Tesco, Sainsbury, Waitrose, Procter & Gamble and The Nielsen Co.
The system, Eyetracker, monitors the drivers' lines of vision and issues a warning if they appear to be nodding off.
Eye movements were collected by the EyeLink I eyetracker manufactured by SR Research Ltd.
In order to track more detailed attention/reading information, ACTIVEMATH can make use of the poor man's eyetracker, DFKeye (Ullrich & Melis, 2002).
The device measures hand-toeye coordination using an eyetracker, a sensor that monitors steering wheel movements and a processor that compares the two.
Eyetracker integrates a cellular digital packet data modem with a global positioning system receiver.
An EyeTracker study from the Poynter Institute (http://www.