eye tracking

(redirected from Eyetracking)

eye tracking

Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, eye tracking analyzes what elements get the most attention. It can determine which parts of an application users notice first, and eye-tracking smartphones can automatically scroll the screen or keep it unlocked as long as the user is viewing.
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References in periodicals archive ?
The rapid use of gender information: evidence of the time course of pronoun resolution from eyetracking. Cognition 76: 13-26.
As scientists use eyetracking technologies in various ways, more innovative ways to capture a broader range of variables will become apparent.
Eyetracking photojournalism: New research explores what makes a photograph memorable, shareable, and worth publishing.
Nielsen, How to Conduct Eyetracking Studies, Nielsen Norman Group, Fremont, CA, USA, 2009.
Parsons et al., "Eyetracking metrics in young onset alzheimer's disease: a window into cognitive visual functions," Frontiers in Neurology, vol.
Student Farid Pazhoohi, who led the study, said: "Results of the eyetracking showed that participants, irrespective of their gender, looked at the rear view of models much longer than the side or front angles.
The chosen layouts were then compared to the existing reports with the eyetracking test in an objective manner.