Facebook Beacon


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Facebook Beacon

A controversial Facebook advertising program introduced in 2007, which posted updates on members' profiles when they interacted with partner websites, such as Blockbuster, Overstock, Hotwire and Travelocity. In 2008, class action suits were brought against certain partner sites as well as Facebook. Although Beacon was changed to opt-in instead of being automatic, the service was shut down in 2009. See Facebook.
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References in periodicals archive ?
(30.) See Om Malik, Is Facebook Beacon a Privacy Nightmare?, GIGAOM
"Is Facebook Beacon a privacy nightmare?" by Om Malik (http://gigaom.
YouTube has turned video blogging and sharing into more valued forms of advertising, and Facebook is raising the value of word-of-mouth advertising with its Facebook Beacon feature--essentially blasting your likes and dislikes out to your network of contacts.
(140) See Leading Websites Offer Facebook Beacon for Social Distribution, FACEBOOK NEWSROOM (Nov.