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The most popular social networking site, which allows anyone to share photos, comments and videos online. Founded in 2004 by Mark Zuckerberg, the site is free to members and derives its revenue from ads. The name comes from the paper document with names and faces issued to college freshmen to help them get acquainted with each other.

Using the built-in search, members can locate other Facebook members and "friend" them by sending them an invitation, or they can invite people to join Facebook (see Faceslam). Facebook offers instant messaging and photo sharing, and Facebook's email is the only messaging system many students ever use.

Timeline/Wall, News Feed and Ticker
The Timeline (new format) or Wall (old format) is the area on Facebook where members post comments and their current status and location as well as upload photos and videos.

The News Feed shows the activity of the people and organizations members follow, while very active members see updates in real-time on their Ticker.

Profiles, Pages and Groups
There are three types of representation on Facebook. Individuals create a Facebook "Profile," which is normally a two-way interaction with friends. Businesses create a Facebook "Page" to promote products and brands. Also called a "Fan Page," all members are accepted as fans, and although comments can be posted by them, a Page is primarily a one-way broadcast from the business. In addition, Facebook provides demographic statistics about usage. See Facebook Like.

The third presence is a Facebook "Group," and any community of people may create one. Group administrators may accept all members or reject requests based on the Group's criteria.

Explosive Growth
Initially targeting Harvard students, Facebook was later opened to other universities and then high schools. In 2006, it allowed everyone to join and added a News Feed feature that would broadcast changes in members' pages to all Facebook users identified in their network of friends. It turned Facebook into a personalized social news service that by 2010 had more than 500 million members. Two years later, Facebook surpassed one billion users, and today, more than two billion people use the service.

Facebook Platform
In 2007, Facebook introduced its application platform to developers. By 2010, more than a half million applications were available for business, education and entertainment. Games have been the most popular, and Facebook Credits were created to provide virtual money to spend while playing. See Facebook Workplace, Facebook Live, Facebook Platform, Open Graph, Facebook Graph Search, Facebook Messenger, Facebook M, social networking site and social advertising.

Beyond Personal
Facebook is not only a venue for personal information but is increasingly commercial. Vendors and celebrities use Facebook Pages to publish product information and agendas.
References in periodicals archive ?
The first model is B2C, enabling players to play for free on Vivo Interactive's Facebook applications.
The company has developed engaging Facebook applications for popular brands such as Ford, Panasonic, Samsung, Levi's, Clarins, Parachute, LuLu Hypermarket, and Thierry Mugler to name a few.
The game reflects the world of Ameba Pico Virtual World, another Facebook application by CyberAgent, Inc.
com, a branch of Candytech specialising in Facebook applications, will be able to offer companies the capabilities to better understand and take advantage of the insights made possible by Facebook and its users in Oman.
Not only is adware being installed on your computer, but the rogue Facebook application is posting the same message to all of your friends' accounts," he added.
Omniture Inc (Nasdaq:OMTR), a provider of on-line business optimisation software, announced on Thursday (28 May) its App Measurement for Facebook solution that enables Omniture SiteCatalyst customers to measure the popularity and success of Facebook applications.
Any good application will do just fine without it," said Christopher Bourton, games developer and consultant at Lethos Designs in London, which has developed three Facebook applications and is building two more.
Our proprietary analytics software helps clients analyse the engagement matrix and efficiency of the Facebook applications in building online communities.
The Mobile Hub will not be launched until May 15 and the iPhone and Facebook applications will not be offered until early June 2009.
Mangino, a web developer specializing in Facebook applications, has written this guide to using the Ruby on Rails software for the Facebook Platform for novice web developers who are new to Ajax, FBML and FQL.
For example, there are thousands of Facebook applications, which are a great way to build your brand.
Facebook applications are web pages on external servers.