Facebook

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Facebook

The most popular social networking site, which allows anyone to share photos, comments and videos online. Founded in 2004 by Mark Zuckerberg, the site is free to members and derives its revenue from ads. The Facebook name came from the paper document with names and faces issued to college freshmen to help them get acquainted with each other.

Using the built-in search, members can locate other Facebook members and "friend" them by sending them an invitation, or they can invite people to join Facebook (see Faceslam). Facebook offers instant messaging and photo sharing, and Facebook's email is the only messaging system many students ever use.

Timeline/Wall, News Feed and Ticker
The Timeline (new format) or Wall (old format) is the area on Facebook where members post comments and their current status and location as well as upload photos and videos.

The News Feed shows the activity of the people and organizations members follow, while very active members see updates in real-time on their Ticker.

Profiles, Pages and Groups
There are three types of representation on Facebook. Individuals create a Facebook "Profile," which is normally a two-way interaction with friends. Businesses create a Facebook "Page" to promote products and brands. Also called a "Fan Page," all members are accepted as fans, and although comments can be posted by them, a Page is primarily a one-way broadcast from the business. In addition, Facebook provides demographic statistics about usage. See Facebook Like.

The third presence is a Facebook "Group," and any community of people may create one. Group administrators may accept all members or reject requests based on the Group's criteria.

Explosive Growth
Initially targeting Harvard students, Facebook was later opened to other universities and then high schools. In 2006, it allowed everyone to join and added a News Feed feature that would broadcast changes in members' pages to all Facebook users identified in their network of friends. It turned Facebook into a personalized social news service that by 2010 had more than 500 million members. Two years later, Facebook surpassed one billion users, and today, more than two billion people use the service.

Facebook Platform
In 2007, Facebook introduced its application platform to developers. By 2010, more than a half million applications were available for business, education and entertainment. Games have been the most popular, and Facebook Credits were created to provide virtual money to spend while playing. See Facebook Workplace, Facebook Live, Facebook Platform, Open Graph, Facebook Graph Search, Facebook Messenger, Facebook M, social networking site and social advertising.


Beyond Personal
Facebook is not only a venue for personal information but is increasingly commercial. Vendors and celebrities use Facebook Pages to publish product information and agendas.
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The company said that the new App Measurement solution enables companies to leverage the analytics, segmentation and reporting capabilities of Omniture SiteCatalyst to help marketers: better understand Facebook users and their engagement with applications; gain insight into the correlation or relationship between Facebook, site traffic and other on-line channels such as web, mobile or video; make more informed, data-driven social media marketing decisions; develop more relevant Facebook applications.
Any good application will do just fine without it," said Christopher Bourton, games developer and consultant at Lethos Designs in London, which has developed three Facebook applications and is building two more.<p>Bourton, contacted via e-mail on Thursday, said he fears that the program will create "an elitist two-tier system" in which large developers that can pay the fee will get the benefits, while smaller developers with fewer resources will not be able to afford it.<p>Copyright 2009 IDG Middle East.
Our proprietary analytics software helps clients analyse the engagement matrix and efficiency of the Facebook applications in building online communities.
The Mobile Hub will not be launched until May 15 and the iPhone and Facebook applications will not be offered until early June 2009.