FUD factor

(redirected from Fear, uncertainty and doubt)
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FUD factor

(Fear Uncertainty Doubt factor) A marketing strategy used by a dominant or privileged organization that restrains competition by introducing suspicion and uncertainty into the marketplace. It is often done by keeping future plans secret and letting the rumor mill take over.

Another approach is to publicly change plans frequently and present a moving target for competitors. This keeps customers from purchasing third-party products for fear they will not interface with the new hardware or software coming from their existing vendor.

Even when FUD is not the intent, what may appear as a strategy is often nothing more than one department not talking to another inside today's gigantic tech empires. Coordinating ever-changing new features and product names with the sales, marketing and advertising departments is not trivial, and no matter how hard they try, companies unintentionally slip up.
References in periodicals archive ?
"So it would be the fear, uncertainty and doubt that causes the problem, not physical supply.
When you add to this burgeoning new market the campaign of fear, uncertainty and doubt projected onto iSCSI by the large Fibre Channel vendors, you begin to understand the confusion around iSCSI that appeared this past year.
"Semiconductor manufacturers are already overly cautious from the last severe downturn, and fear, uncertainty and doubt about growth in late 2004 and beyond will affect their [buying] decisions."
Affected organizations are not obligated to outsource data disposal, but the FUD (Fear, Uncertainty and Doubt) factor inherent in the complicated regulations make contract services appealing.