Fitz-Gibbon, Bernice Bowles

Fitz-Gibbon, Bernice Bowles (“Fitz”)

(?1895–1982) advertising executive; born in Waunakee, Wis. She developed a specialty in retail advertising at Macy's (1923–35), John Wanamaker (1936–40), and Gimbels, New York (1940–54), where as publicity director she was one of the highest paid women in advertising. She wrote such famous slogans as "Nobody, but nobody, undersells Gimbels." She later headed her own advertising consultancy (1954–76).
The Cambridge Dictionary of American Biography, by John S. Bowman. Copyright © Cambridge University Press 1995. Reproduced with permission.