flagship product


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flagship product

A major product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. Photoshop is a major product of Adobe Systems, and the Mac, iPhone and iPad are flagship products of Apple.

Flagship may also refer to the most advanced product in the line. For example, a flagship smartphone is the top-end phone made by the company.

The term dates back to the 1700s where the lead ship in a naval convoy would fly a unique flag. Today, it refers to the most important product, service or location in a company.
References in periodicals archive ?
ancoraDocs, our flagship product, was developed to bring simplicity to a technology that historically has been complex, over-priced, and difficult to configure, install, use and maintain.
According to Agboola, the company's flagship product Rave, is a payment platform that connects banks with merchants and their customers anywhere in the world using both online and offline payment options from anybody in the world through its convenient payment systems.
Its flagship product SIMbae (short for "SIM based application engine") enables hosting of IoT device controls and applications on standard SIMs.
According to news reports, the upcoming flagship product is forecast to feature some changes in the exterior design.
Today, we reached a significant milestone in achieving this vision with the acquisition of QA Software and its flagship product TeamBinder.
Founded in 2017, TRUE PATH has released its flagship product the TRUE PATH Planner.
InfoTech proposed its flagship product GeRegA(r) for effective administration of entities inter-alia the registration of births and deaths, in the first phase.
In August of 2016, the SEC announced penalties against 13 investment advisory firms found to have violated securities laws by spreading the false claims made by an investment management firm about its flagship product.
Digital Instinct's flagship product line, Virtual Roster, is an integrated suite of solutions including staff scheduling, time and attendance, and workforce analytics.
Nutraceutical company Vital Surge has released its flagship product of the same name.
Wakeman will be responsible for CRO Analytics' overall commercial strategy and execution, and will implement marketing, sales, and commercial operations and infrastructure for the launch of the company's flagship product, Performer.
UCWeb conducted the survey using its flagship product UC Browser along with other social media channels.